Publications & Products
August 2012
Volume 2, Issue 2

Community College Advancement News

Three Paths to Fundraising Success

There's more than one way for a community college to significantly improve its overall fundraising performance. Just ask three award-winning institutions from Kentucky, New York and Virginia. Read more...


Marketing Lessons from Madison Avenue

Community colleges shouldn't be afraid to adopt some of the marketing tactics of corporate advertising firms, says a team of marketing experts from Ohio. Read more...


Spend Money to Make Money

Dan Pallotta, nonprofit guru and keynote speaker at the upcoming CASE Conference for Community College Advancement, says community colleges should significantly invest in fundraising. Read more...


Are You a New Chief Fundraiser?

Community college foundation directors and chief fundraising officers who are new to their positions are invited to join a networking group created by CASE.

Paul Heaton, director of the Center for Community College Advancement, says he encourages anyone who has been a chief fundraiser at a community college for less than one year to join the group. In addition to having periodic networking conference calls, CASE will arrange to have experienced mentors in the group as a resource for new leaders. To join the group, contact Heaton at heaton@case.org or call (202) 478-5570.


CASE Survey Draws Strong Response

More than 200 community college presidents and chief advancement officers participated in CASE's first "Mind the Gap" survey, which gathered perspectives on their roles and expectations relating to fundraising. Results will be presented by CASE President John Lippincott at the opening session of the Conference for Community College Advancement, which takes place Oct. 3 - 5 in San Diego.

Mark Zacovic, president of Cuyamaca College, and Glenn Kaufhold, chief executive of the Foundation for Grossmont & Cuyamaca Colleges, were selected from a random drawing of eligible survey participants to receive complimentary registration to the conference.


Community College Members Win Scholarship

Two community college members were recently awarded a Virginia Carter Smith Scholarship. The winners are Brandy Nielsen, associate director of development at Great Basin College in Elko, Nev., and Rana Spurlock, fundraising and development assistant at West Virginia Northern Community College in Wheeling. CASE presents up to 20 scholarships each year to newcomers in advancement to cover the cost of registration for a CASE conference.


Welcome to CASE

The following community colleges have become CASE members since July 2012:

  • Pierce College (Woodland Hills, Calif.)
  • Rio Hondo College (Whittier, Calif.)
In The News

The Lesson Plan for Affordable Education
(Ivy Tech Community College)
Thomas J. Snyder, president of Indiana's community college system, writes in an op-ed why "community colleges offer their students a more attractive return on their investment" than four-year institutions. Read more...


When a Little Gas Money Goes a Long Way
(Community College Times)
Many community colleges have set up emergency funds to provide grants to students for essentials such as food, gas and rent. Read more...


Buying Books No More
(Inside Higher Ed)
This fall, South Georgia Technical College will provide students with free textbooks for each of their courses. Read more...


New Academic Year to Bring Growth in Giving to Education
(CASE)
Fundraisers for schools, colleges and universities estimate that giving to education grew 4.9 percent during the 2011-12 academic year and will grow an addition 5.9 percent in the year ahead. Read more...

Please share your questions and comments with Marc Westenburg via email at mwestenburg@case.org or +1 202 478 5570.

Opt-in to this CASE Newsletter by submitting a ticket to support.case.org.

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CCANewsJuly2012

Largest Gifts to Community Colleges
The CASE InfoCenter compiled this list of gifts and pledges valued at $10 million or more to community colleges. (Member login required.)


Conference for Community College Advancement
Oct. 3 - 5, 2012
San Diego, Calif.


More Community College Resources
See the full list of CASE resources for community colleges.