Publications & Products
April 2016
Volume 14 Issue 4

Research and News of Note
Virtual Campaign Launch a Win for Elizabethtown College

There was no gala kickoff event for the $50 million Be Inspired capital campaign at Elizabethtown College in Pennsylvania. Instead, the institution decided to try a little experiment: a virtual campaign launch event where most of the fundraising is done over the Internet.

Make It Fresh, Real and Social: 6 Tips to Rebrand Smoothly

In 2015, West Virginia University rolled out a new branding campaign: "Mountaineers go first." As part of the campaign, WVU's Mountainlair Student Union was emblazoned with banners carrying a newly minted paragraph of mottos.

Value of Social Media for Institutions Grows

A new survey indicates that social media continues to gain respect as an integral part of communications and marketing at educational institutions worldwide.

Planning Continues for 2016 CEAC in Brussels

The CASE Europe Annual Conference, scheduled to take place in Brussels from 29 August to 2 September, will continue as planned.

Ross-CASE Survey Results Out Soon

The Ross-CASE Report 2016: Giving to Excellence: Generating Philanthropic Support for UK Higher Education will shortly be available to download from the CASE website.

New Study Shows Digital and Social Media Use in Asia, Australia and Oceana

Non-governmental organizations worldwide are using digital tools and social media to reach donors, according to the 2016 Global NGO Online Technology Report. The report includes input from 2,780 NGO representatives from 133 countries and 355 donors in 27 countries.

Inside CASE
CASE Announces 2016 Distinguished Service Award Winners

CASE has announced the recipients of its Distinguished Service Awards, an annual program honoring individuals and organizations for extraordinary service to education and advancement.

Data: The Key to Impactful Stories

Data is the key to capturing readers' attention, according to technology strategist Alexandra Samuel.

Members: Thank You for Feedback to Strategic Plan Survey

Hundreds of members worldwide provided thoughtful and insightful feedback in response to a CASE survey that asked members to help re-imagine how CASE can better serve them as part of a yearlong strategic planning process.

CASE Presents Leadership Award to NUS President

Professor Tan Chorh Chuan, president of the National University of Singapore, is the recipient of the 2015 CASE Asia-Pacific Leadership Award.

CASE Community Consolidated Digest Announced

Keeping up with all of the great advice, best trends and other communications discussed in CASE's seven topical communities just got easier with the launch of a new consolidated daily digest feature.

CASE Europe, Universities UK Issue Joint Response to Fundraising Regulator

Following consultation with CASE members in the UK, CASE Europe and Universities UK have submitted a joint response to the Fundraising Preference Service Working Group on the scope of the proposed service and the impact its introduction will have on the education sector.

ICARS Report Released Next Week

CASE will also release the results from the latest International CASE Alumni Relations Survey on 26 April alongside the Ross-CASE report.

The Future is Too Important to be Left to Men

Thinking about attending a CASE event but want to know what to expect? Check out this video of Åsa Ankarcrona, head of communications and international relations, KTH Royal Institute of Technology, Stockholm, Sweden.

CASE District News

District I

  • The call for proposals for the 2017 District I conference opens at the end of this month. Additional details to come.

District III

  • Showcase your institution on the District III website. Email District III with 500 words about your campus, students and faculty, along with a JPG campus photo.
  • District III is collecting mentor success stories to recognize the important role of mentorship. Email District III with a 500-word story about your advancement mentor in 500 words and a JPG image. Select stories will be featured on the District III media outlets.

District IV

  • The District IV 2016 conference was a great success! Attendees, please fill out the conference evaluation.
  • Congrats to the 2016 Accolades Winners.
  • Save the date for the 2017 District IV conference on March 5-7, 2017, in Fort Worth, Texas.

District VI

District VII

  • Take advantage of early-bird rates by registering this week for CASE VII Utah at Weber State University before the April 22 early-bird deadline. The May 13 workshop will feature a keynote speaker about Utah's changing demographics, plus great food and networking, and breakout sessions in philanthropies, communications and alumni relations.

District VIII

  • Thanks to all of the 2016 sponsors and volunteers for the District VIII "Boots and Toques" conference in Calgary, Canada. It was a tremendous success.
  • Save the date for the 2017 conference in Seattle, Washington, Feb. 1-3, 2017.
  • Congratulations to the District VIII Distinguished Service Award recipient Cheryl Nations and to our Leadership Award and Rising Star Award winners.
  • District VIII welcomes Rachel Hitchcock as opportunity and inclusion co-chair and Heather Brown as sponsorship co-chair.
Comments and Questions


Alejandra Naranjo

Alejandra Naranjo is the director of institutional advancement at the American School Foundation.

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