Publications & Products
April 2015
Volume 13 Issue 4

Research and News of Note
Learn How to Write to Raise More Money, Grow Relationships

Development communications should engage readers and get to the point quickly, says an expert on persuasive writing.

Consider Goals Prior to Recruiting Staff

Hiring managers in advancement offices need to think about what organizational objectives they are trying to achieve before they begin sourcing candidates for open positions, says a talent management professional.

Survey Results Highlight Community College Foundation Operations

More than three-quarters of respondents to a recent survey of community college foundations were either planning a major fundraising campaign, had one in progress or had recently completed one.

Include a Digital Strategy in Marketing Plans

Campus marketers should be thinking about how to integrate digital strategy techniques—such as creating a website or using social media—when crafting all marketing plans, says one practitioner.

American Higher Education Embracing Branding

Three-quarters of respondents to a recent survey of campus marketers In the United States indicated that they had conducted a brand strategy project at their institution, and two-thirds of those who had yet to do so said they plan to start in the next 18 months.

Market Research Key to Effective Institutional Marketing

A community attitude and awareness survey is one of the best ways that communications and marketing professionals can measure the effectiveness of their efforts, says a practitioner.

Inside CASE
Get to Know CASE’s New President

CASE President Sue Cunningham recently took a few minutes to answer questions on video about her new role, plans for the future, funniest travel story and moving from Australia to the United States.

Slate of FY2016 CASE Board Candidates Announced

The CASE Board of Trustees recently approved the slate of candidates to fill open trustee and officer positions.

CASE Board Appoints New Commission Members

The CASE Board of Trustees has appointed 11 new members to serve on CASE's professional commissions on alumni relations, communications and marketing, and philanthropy.

CASE Asia-Pacific Board Officially Convenes for First Time

Nine senior educational leaders representing a diversity of institutions and advancement disciplines are the first members to serve on the newly created CASE Asia-Pacific Board of Directors. The board convened for the first time 15 April in Singapore in conjunction with the CASE Asia-Pacific Advancement Conference.

CASE Announces 2015 Distinguished Service Award Winners

CASE has announced the recipients of its Distinguished Service Awards, an annual program honoring individuals and organizations for extraordinary service to education and advancement.

CASE Asia-Pacific Presents Leadership Award to Vice-Chancellor and President of the University of Hong Kong

Professor Lap-Chee Tsui, vice-chancellor and president of the University of Hong Kong, is the recipient of the 2014 CASE Asia-Pacific Leadership Award.

Professors of the Year Awards Deadline Extended

CASE has extended the deadline to submit a nomination for a 2015 U.S. Professors of the Year award. Nominators now have until Monday, April 27, to submit their nominating materials.

Scholarships Available for Upcoming CASE Europe Events

CASE Europe is offering a range of scholarships from the Philanthropy in UK Higher Education Project.

‘Giving to Excellence: Generating Philanthropic Support for UK Higher Education’ Coming Soon

The findings from the 2013-14 Ross-CASE survey, which measures the philanthropic performance of higher education and further education institutions in the UK, will be released on 30 April at midnight GMT.

New York Times Columnist among CASE Summit Speakers

Pulitzer Prize-winning journalist Nicholas Kristof is among the keynote speakers at the 2015 Summit for Leaders in Advancement, which takes place July 12-14 in Chicago, Illinois.

Inaugural Student Advancement Conference Comprises Three Concurrent Events

Three events designed for student leaders and advisers of student advancement groups are being held concurrently to form the inaugural CASE Conference for Student Advancement, which takes place Aug. 6-8, in Washington, D.C.

Two New Pre-Conferences Highlight 2015 CASE Europe Annual Conference

Two pre-conference events—one for senior advancement leaders and another for newcomers to the profession—are being held prior to this year’s CASE Europe Annual Conference in Manchester, UK.

U.S. Federal Relations News
CASE Urges Committee to Preserve Charitable Deduction

In comments submitted to the U.S. Senate Finance Committee, CASE strongly urged the committee to preserve the full value of the charitable deduction. CASE also asked lawmakers to permanently extend the IRA charitable rollover.

CASE District News

District I

District II
  • Save-the-date: The District II annual conference will be February 7-9, 2016, at the Philadelphia Marriott Downtown hotel. Details to come.

District III
  • Congratulations to the winners of the District III Opportunity and Inclusion scholarship.
  • More than 185 proposals were submitted for presentations for the 2016 What's Your VIBE? District III annual conference. Thanks to everyone who participated. 

District IV
  • Don't forget to submit your evaluations for the 2015 Austin LIVE: No Limits conference.
  • The 2015 District IV Accolades competition winners were recognized at the conference in Austin.
  • Save-the-date: The 2016 District IV annual conference will be April 3-5, 2016 in Dallas.

District V

District VI
  • Betsy Edler of Benedictine College has recently been elected CASE ASAP VI representative.
  • Planning continues for the 2016 District VI annual conference in Kansas City, Missouri on January 24-26, 2016. Details to come.
  • Districts V and VI are beginning to plan for our joint conference in December 2016 in Chicago.
Comments and Questions


Phil Hood

Phil Hood is vice president of development and alumni relations and secretary of the college at Lake Forest College in Lake Forest, Illinois.

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Opportunity Knocking: How Community College Presidents Can Lead a New Era of Advancement

Opportunity Knocking: How Community College Presidents Can Lead a New Era of Advancement

With nearly 75 percent of community college presidents expected to retire in the next 10 years, big changes are in store for this increasingly vital part of higher education.

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