Publications & Products
April 2011
Volume 9 Issue 4

Research and News of Note
Survey: More Institutions Developing Social Media Policies

More schools, colleges and universities are developing policies to guide their use of social media, but few are measuring how social media impacts institutional goals, according to the results of a study on the use of social media in advancement.

Modest Growth in Foundation Giving Expected

Recently released survey findings reveal that giving by grant-making foundations in the United States held steady in 2010. Modest growth is expected for 2011.

Six Behaviors that Grow Generous Donors

A new study indicates that what parents say and do when it comes to giving and volunteering can have a significant impact on the charitable activities of their children once they become adults.

Nonprofits Forecast Challenging Economic Conditions in 2011

A new survey of charity leaders in England reveals that 97 percent believe economic conditions within the voluntary sector will continue to be very challenging during the next 12 months.

Is LinkedIn Useful for Institutions? Advancement Colleagues Weigh In

When LinkedIn member Jay Frost asked the CASE group, "Do you think LinkedIn is good for colleges and universities? And [if so], can it be used for fundraising?" he got 20 responses from fellow group members. Their input and experience provide a brief sketch of how institutions are using social networks like LinkedIn for students and alumni.

Value of Volunteering Grows in U.S.

The value of a volunteer hour in the United States grew from $20.85 in 2009 to $21.36 in 2010.

Multichannel Donor Marketing: "No More Talk; Let's Make it Happen!"

Donors don't just read email and answer phone calls; they have access to and are influenced by a wide range of media. Reaching out to donors using multiple channels not only makes sense but also has the potential for greater sustained outreach and gift-giving, according to nonprofit marketing experts.

Experts Share Advice on Adding Value to International Alumni Networks

Alumni teams at Cambridge Judge Business School, Queensland University of Technology and the Chinese University of Hong Kong share a common genius: with limited resources and staff, they have boosted international alumni involvement, engaged students with their alumni program and expanded the reputation of their institutions. Colleagues at these institutions discussed their successful initiatives at the recent CASE Asia-Pacific conference.

CASE Europe Welcomes New Measures to Boost UK Philanthropic Giving

CASE Europe welcomes the 23 March announcement by Chancellor of the Exchequer, George Osborne, that charities will be allowed to claim gift aid on donations worth £5,000 each year without a gift aid declaration.

Web Analytics to the Rescue

An institution's website says a lot about the school. But how visitors use—or don't use—the website also speaks volumes. The problem is that many educational institutions aren't listening.

Inside CASE
CASE Board Appoints New Commission Members for 2011-2012

At its March meeting in Los Angeles, the CASE Board of Trustees appointed 21 new members to serve on CASE's three professional commissions.

CASE Commissions Discuss Integration, Potential New Services

The CASE advisory commissions on alumni relations, communications and marketing, and philanthropy met April 7 and 8 in Chicago, Ill., to discuss the integration of the advancement disciplines, explore potential new services for members, and review the results of the 2011 CASE compensation survey.

Distinguished Service Award Renamed to Honor Long-Time Fundraiser

CASE has renamed its prestigious Lifetime Achievement Award in honor of E. Burr Gibson, a long-time fundraiser and consultant who served the profession for more than 60 years.

Heise, Stropp Receive 2011 CASE Commonfund Institutionally Related Foundation Awards

On April 13, two foundation leaders were honored with CASE Commonfund Institutionally Related Foundation awards at the 19th annual CASE Conference for Institutionally Related Foundations in Phoenix, Arizona.

CASE Europe Recognizes Individuals for Inaugural Schools Engagement Award

CASE Europe has announced the recipients of its Schools Engagement Award.

From Student to Teacher: Summer Institute Faculty Bring Fresh Perspective

With CASE Summer Institutes just around the corner, faculty members are busy researching, interviewing and preparing presentations on the latest trends and best practices in their field. A few of this year's faculty members also bring something new to the mix: a graduate's perspective.

Registration Opens for CASE Europe Annual Conference

Registration has opened for the CASE Europe Annual Conference []being held 29 August to 2 September in Manchester, UK.

Read the CASE Social Media Blog for Social Media Tips, Resources and Tools

Do you want to keep up on what advancement professionals are doing on the various social media platforms? Through the CASE Social Media blog, you can read up on tips, resources, tools and methods for increasing the impact of your social media efforts.

Join Colleagues this June at CASE Conference on International Fundraising

Explore international fundraising, often referred to as the “final frontier” of institutional advancement, with senior leaders and experts at the upcoming CASE International Fundraising conference.

CASE Names Director of New Center for Community College Advancement

CASE has appointed a seasoned advancement professional with community college experience and a broad understanding of higher education to serve as director of the CASE Center for Community College Advancement.

Online Conference Offers Tips, Advice on Branding Campaigns

Learn tips on brand concepts from the marketing whiz behind the University of Maryland's "Fear the Turtle" and American University's "American Wonk" campaigns during a June 20 CASE Online Speakers Series.

Symposium for Senior Leaders - Limited Places Available

There's less than one month left to sign up for the Symposium for European Rectors/Presidents: Fundraising for Excellence conference being held 18-19 May 2011 at ParisTech in Paris.

CASE Accepting Applications for Vice President for International Operations

CASE is seeking qualified candidates for its vice president for international operations. Interested individuals should review the recently updated position announcement for more information.

CASE Advancement Staff on the Move

CASE keeps members informed about their colleagues' advancement—whether moving to a new institution around the corner or across continents.

U.S. Federal Relations News
Senators Introduce IRA Charitable Rollover Bill

U.S. Sens. Charles Schumer (D-N.Y.) and Olympia Snowe (R-Maine) have introduced the Public Good IRA Rollover Act of 2011 (S. 557), a bill that would permanently extend and expand the IRA charitable rollover.

CASE District News

District II

The conference leadership team for the joint District I/District II conference held its first formal meeting on March 20, 2011 at New York City’s Marriott Marquis Hotel, site of the January 2012 conference. The conference co-chairs, Michele Nota from the University of Rhode Island and Phil Ellmore from Richard Stockton College of New Jersey, assembled the team to begin planning the conference and recruiting conference volunteers. The full conference committee will meet again in New York on Aug. 1, 2011.


District IV

CASE District IV recognized two individuals for outstanding service to the district and the profession during the recent CASE Fusion Conference in New Orleans.

Michael Frick, associate vice president for development at the University of Texas M.D. Anderson Cancer Center in Houston, received the CASE District IV 2011 Distinguished Achievement Award. Frick was honored for his significant commitment to the advancement profession demonstrated by his service to M.D. Anderson Cancer Center and his volunteer service to CASE and CASE District IV. His career in CASE District IV spans more than 37 years at four CASE institutions in Texas: the University of St. Thomas, St. Mary's University, Schreiner College and M.D. Anderson Cancer Center. In addition, Frick has a long history of service to CASE District IV, including terms as district treasurer, district chair, district conference track chair, district committee chair (of multiple committees), national and district conference presenter, and chair of the Distinguished Achievement Award committee.

Kirby Tickel, director of alumni relations at Northern Oklahoma College, was honored with the CASE District IV Rising Star Award. This award recognizes the accomplishments of new advancement professionals whose early successes promise future leadership and achievement in the district. In addition to her service to Northern Oklahoma College on a variety of committees, Tickel has volunteered her time and expertise to CASE District IV since 2007, serving on several conference committees as an awards judging coordinator and registration chair. She agreed to fill a vacancy on the CASE IV board of directors as scholarship chair for the 2011 CASE Fusion conference. She is the first recipient of the CASE IV Rising Star Award.


District V

Get the latest on CASE V news, discover why loyalty is important, get a recap of December's conference and read about the "State of CASE" in this spring's issue of CASE V Advance.

Also, members can get reduced rates at the Sheraton Chicago Hotel and Towers! Rates start at $199. Visit CASE V for codes and details.

Stay connected with CASE V on Facebook.


District VI

The 2012 CASE VI Conference Committee is pleased to announce its opening keynote speaker. Mike Staver, chief executive officer of the Staver Group and a professional speaker and coach to thousands of people each year, will discuss managing change.

Staver has been referred to as "a rebel with a cause." A resister of conventional wisdom, canned solutions and tired clichés, Staver will push you to look at your life and your organization in revolutionary ways. Mike is edgy, opinionated, sometimes controversial and always truthful. So, be prepared - you may not hear what you want to hear. But if you're at a point in your life where you're ready to be pushed to grow, pushed to embrace counterintuitive thinking, pushed to get comfortable with discomfort, and pushed to achieve maximum results, listen up!

In other news, the CASE VI Board of Directors held its spring meeting at the Chicago Sheraton Hotel & Towers, the home of its 2012 joint conference with CASE District V in December 2012. The board began strategic planning for the upcoming fiscal year and identified five areas for special attention, including:

  • Conference study commission
  • Institutional awards
  • Diversifying revenue stream
  • New board committee structure
  • 2012 joint conference

The CASE VI board also met with board and conference leaders from District V to discuss the 2012 joint conference.


District VII

Did you miss the district conference—or do you just want to relive it? Presentation materials from many conference sessions as well as a slideshow of district award winners are now available online.

Comments and Questions

Member Profile: Beth Smith

Beth Smith

Beth Smith is executive director of alumni relations for Arkansas State University.

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Featured CASE Resource Handbook

NAIS Handbook on Marketing Independent Schools

If the process of marketing your independent school seems to be a vast and confusing wilderness, a newly published handbook could be just the guide you need to help you and your staff develop a successful marketing program.

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Featured CASE Resource British Philanthropy

What is British Philanthropy?

CASE Europe and Universities UK recently co-hosted an inaugural national debate on the nature of British-style philanthropy and how it can support higher education and the arts. The debate is now available at the CASE Store.

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April 2011 Member Notes

Eighty-six members have joined CASE from November 2010 to March 2011.

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