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Creating Internal Buy-In for a Marketing Plan

Advancement Talk features audio conversations on the latest trends, tips and best practices in advancement from leading professionals in the field.

Tristan DaviesTristan Davies
Director of Communications
Commonwealth School

This podcast interview is more than nine minutes long.

  • At 0:49, Davies talks about some of the obstacles practitioners have to overcome when pitching an institutional marketing plan.
  • At 2:33, he discusses what constituencies should be involved when formulating and fine-tuning a plan.
  • At 5:10, Davies shares how practitioners can help presidents, deans, professors, alumni and students understand that a marketing or branding campaign advances the goals of the institution.
  • At 6:28, he talks about what practitioners should do to continue to grow support for their campaign after it has been formally adopted and implemented.

Davies moderates the College and University Editors community, a group for both CASE members and nonmembers who produce and write for magazines at educational institutions

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AdvTalkACMB14

Annual Conference on Marketing and Branding
April 30 - May 2, 2014
Baltimore, Md., United States


Balancing Academic and Athletic Brands
May 15, 2014
Webinar


See the full list of CASE resources about marketing.