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Using Advocacy as a Positioning Strategy

Advancement Talk features audio conversations on the latest trends, tips and best practices in advancement from leading professionals in the field.

Teresa Flannery
Vice President for Communication
American University

This month's conversation is with Teresa Flannery, vice president for communication at American University in Washington, D.C. Flannery discusses using advocacy as a positioning strategy for a school, college or university.

She is vice chair of the CASE Commission on Communications and Marketing and a frequent speaker on higher education marketing, branding, marketing research and assessment.


(select download, right click and select "save as" to save MP3 file)

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Annual Conference for Media Relations Professionals
Feb. 6 - 8, 2013
Washington, D.C., United States

This program delivers practical advice from media experts on how practitioners can best promote their institutions.

From Campus to Capitol examines ways in which government relations officers can effectively work with a variety of political entities while ensuring the best interests of their institutions.

From Campus to Capitol