Publications & Products
Volume 6, Issue 21


New Rules for Mobile Communication

Move over email. One communications expert argues that mobile texting is the next wave in inter-office communication.

"Not too long ago, employers were quick to minimize mobile usage at work, fearing distraction and loss of productivity," writes Todd Richardson for Workforce. "If we've learned anything in the past few years, it's that companies who embrace the mobile revolution will outpace the competition."

According to a 2016 ComScore report, mobile represents 65 percent of how we spend our "digital time." Desktop computers are becoming secondary outlets

"It makes sense for organizations of all shapes and sizes to not only recognize mobile applications and communication as commonplace, but also utilize mobile communication to convey company values, missions and goals," he writes.

Richardson shares three rules for mobile communication with employees.

Keep it short. Just like on Twitter, messages sent via text or mobile apps should be short and to the point, writes Richardson. The longer the messages are, the more likely the point will be lost on your employees.

Don't expect employees to always answer. Employees may have their phones with them 24/7 but there are still boundaries to follow. Send messages during only working hours, as messages after work pressures employees to be plugged in outside of the office, Richardson writes.

Be yourself. Don't worry about being too personal or too formal while communicating with employees on mobile, writes Richardson. Instead, write messages in your own voice and send emojis from time to time, if that feels natural.


This article is from the Advancement Weekly, Nov. 21, 2016 issue.

Council for Advancement and Support of Education (CASE) © 1996 - 2018