Publications & Products
Volume 7, Issue 11


How Snapchat is Transcending Generations

Snapchat isn't just for millennials and teens—older generations are catching on to the photo-sharing mobile app, according to one business reporter.

"Last year, about 9 percent of Snapchat's American users were over the age of 45, and in 2015, it was just 5.6 percent," writes Polly Mosendz for Bloomberg.com.

According to the market research firm EMarketer Projects, individuals aged 18 to 24 are the largest user base for Snapchat, but the percentage of users aged 45 to 54 has increased last year's projection.

This leaves many questioning how Snapchat has been able to appeal to an older audience without changing its reputation, writes Mosendz.

According to Mosendz, the app partnered with dozens of publications and television networks to create original content and display daily news coverage. These new offerings, in addition to its text messaging feature, has helped the app connect with older generations.

By expanding the app's offerings while leaving intact its coined feature of "disappearing-picture messaging," Snapchat found a way to remain true to itself and reach a wider audience, writes Mosendz.


This article is from the Advancement Weekly, March 6, 2017 issue.

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