Publications & Products
Volume 1, Issue 48

Tweets to Avoid

Three professors studying social media say there are certain types of tweets that leaders should avoid sending—no matter how tempted they are to send them.

Paul André of Carnegie Mellon University, Michael Bernstein of the Massachusetts Institute of Technology and Kurt Luther of the Georgia Institute of Technology recently conducted research on the kinds of tweets that Twitter users find most and least worthy of reading. The results, which the researchers wrote about in the Harvard Business Review, distinguished three types of tweets that leaders should avoid sending:

  • What you're doing right now. "Unless you're a celebrity, people don't care about your every move," say the researchers.
  • Whining. "Don't complain about something unless you're also giving useful advice," say the researchers.
  • Making your presence known. "Instead of typing ‘Good morning, world,' wait until you have something insightful or useful to share," say the researchers.

This article is from the June 11, 2012 issue.

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