Publications & Products
Volume 3, Issue 2

Keeping Social Media Accounts Secure

Leaders should have a plan to keep their organization's accounts safe from hackers, says a communications expert.

Ryan Holmes, chief executive of social media management tool HootSuite, recently shared with the Harvard Business Review suggestions to "hack-proof" an organization's social media accounts. They include:

  • Get serious about passwords. "Don't let social media managers choose their own passwords," he says. "Instead, use a social media management system that allows employees to log in with the same username and password used for company email. That way, the master switch for turning accounts on and off remains in [the information technology staff's] hands."
  • Centralize Channels. "Consolidate all of your accounts within a single system that allows users to publish to multiple profiles on Twitter, Facebook, LinkedIn and other networks from one secure interface," Holmes says.
  • Offer basic social media education. "Provide training on security and compliance issues" to staff, he says.

This article is from the July 8, 2013 issue.

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Development for Deans and Academic Leaders

Nov. 6 - 8, 2013
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This conference will lead academic leaders to a new level of comfort and greater success with fundraising.