Publications & Products
Volume 8, Issue 1


Prove Your Creative Worth

Eighty-two percent of leaders believe there is a strong connection between creativity and business results, according to a study by Adobe and Forrester Consulting.

But if your creative potential isn't being recognized, "it's worth the time and effort to rebrand yourself," says Dorie Clark, a marketing strategist in the Harvard Business Review.

Here's how:

Associate yourself with the concept of creativity. Follow news developments related to trends and read books about the creative process. "As you steep yourself in these concepts, they'll become a part of how you think," writes Clark. You can start sharing anecdotes you've read with colleagues, and over time, they'll begin to notice that you're interested in, and knowledgeable about, creativity, explains Clark.

Train yourself to think more creatively. For example, try author James Altucher's popular strategy of forcing yourself to come up with 10 new ideas every day.

Share your ideas. "Once you've developed ideas that you think have promise, you can't let them languish by waiting until people ask to hear them—they won't," writes Clark. You need to share them yourself, so take advantage of opportunities to do so.

Don't give up—execute. "You're wasting your time if you propose your ideas once, and then give up if they're not embraced immediately," writes Clark. "The hidden part of creativity is execution." If you have a good idea, organize the evidence and create a research-backed proposal.

Dress the part. It turns out that when you're trying to influence other people's opinions about you, what you're wearing matters. In a 2013 study, respondents rated a man wearing a bespoke suit as "more confident, successful, flexible and a higher earner" than a man in an off-the-rack suit. Clothes can also shape our behavior; according to other research, wearing more-formal clothing may aid creativity and abstract thinking.


This article is from the Advancement Weekly, July 3, 2017 issue.

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