Publications & Products
Volume 2, Issue 26

Improve Your LinkedIn Experience

Leaders can get more from LinkedIn this year by making several resolutions, says a networking expert.

John Paul Nettles, writer at content marketing service Reputation Capital, recently shared some suggestions on the company's blog for those looking to make the most of their LinkedIn experience. They include:

  • Speak your mind in groups. "Keep it professional, but don't be bashful," he says. "Stating what everyone else is thinking but afraid to say is a fast way to build an excellent rapport with strangers."
  • Check the discussion-to-comments ratio before investing time in a new group. "Don't waste time in [spam-filled] groups," Nettles says. "Find the navigation bar underneath the group name, then click More->Group Statistics->Activity. If the number of discussions is much higher than the number of comments, stay away."
  • Get a professional headshot. "The new LinkedIn profiles feature a much larger picture," he says. "A professional headshot is a solid investment, even without LinkedIn."
  • Try to Move LinkedIn Relationships outside of LinkedIn. "Don't let new relationships sit on the shelf," Nettles says. "Move them to other social media platforms, and ideally phone or in-person meetings."

This article is from the Jan. 7, 2013 issue.

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