Publications & Products
Volume 3, Issue 9

Create a Social Media Policy

Leaders need to ensure their organization has a robust social media policy to protect its reputation, says an author.

Aliah Wright, author of A Necessary Evil: Managing Employee Activity on Facebook, Twitter, LinkedIn and the Hundreds of Other Social Media Sites, recently shared with OPEN Forum the elements of a good social media policy. He says an effective policy:

  • Creates a safe space for employees to share their concerns before going online
  • Outlines what's considered confidential information
  • Is clear about the consequences of your employees' actions online
  • Designates a spokesperson responsible for answering questions about your organization on social media
  • Discusses the proper way to engage with others online
  • Discusses what's considered illegal
  • Reflects the organization's culture
  • Educates employees

This article is from the Aug. 26, 2013 issue.

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