Publications & Products
Currents March/April 2017 cover image
March/April 2017

Phonathon Woes
Why We Hung Up on the Telefund

Stanford’s recent decision to stop fundraising calls caught many by surprise. Here’s the inside story on why the university discontinued its 20-year-old student calling program—and what comes next for its annual funds.

Features Catch the Conversation

Effective social listening can affect everything from enrollment to the value of your institutional brand

A Novel Approach to Alumni Engagement

Check out these different ways to appeal to literature-loving alumni

Columns Voices: Comebacks for Come-Ons

Advice on what to say when donors make inappropriate, sexist comments

Talking Shop: Boring Benefits Can Kill Alumni Engagement

Gary Toyn wants to transform snoozefest alumni benefits