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CURRENTS January/February 2015 cover image
January/February 2015

Embracing Change
Identity Crisis

When a name change or other significant institutional shift alienates alumni and donors, how do you bring them back into the fold?

Features How to Spotlight Faculty Experts and Score Home Runs with the Media

To get on reporters’ radar, focus on pitching where they’re already looking

Direct to the Heart

With a dose of nostalgia, the University of Leeds turned around its failing direct mail fundraising

Columns Outlook: Solicit Behavior

If you approach them the right way, alumni who have said ‘go away’ will welcome you back

Odds and Ends: Investigating Inventiveness

Walter Isaacson on technology—and why smartphones won’t make us zombies