Publications & Products
CURRENTS cover, April 2015 issue
April 2015

Don't Fear the Funny
Laughter Is the Best Marketing

Embrace humor to boost your institution’s brand

Features Game Plan

Want to increase engagement? Stop being so serious! Injecting a little fun into your campaigns can motivate these five alumni types.

A Changing Climate

Universities are facing increasing demands to divest from fossil fuel investments. But is what’s good for the planet bad for endowments?

Columns Office Space: The Upside of Turnover

Being a chief fundraiser who is new to the institution has its advantages—make the most of them

Outlook: Rich—and Therefore Unworthy?

Stripping wealthy nonprofits of their tax-exempt status is a bad idea