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CURRENTS May/June 2014 cover
May/June 2014

Cover Story
Big Marketers on Campus

More higher education marketing professionals are gaining a seat at the president’s table, including many who have recently traded companies for campuses


Features Schooled in Giving

Want to improve your student philanthropy program? A new global survey reveals surprising trends and best practices.



Beyond the Classroom

Cultural excursions? Eating disorder prevention? These are not the standard causes for educational fundraisers, but they’re just as vital to student retention and success.



Columns Office Space: Star Search

Campus casting calls entice students to share their stories



Outlook: Develop Social Media Rules—and a Spine

Consider institutional reputation, role as champion of academic freedom when setting limits on professors