Publications & Products
CURRENTS cover, March 2014 issue
March 2014

Fundraiser Training
Cents and Sensitivities

Professional actors help Cornell University fundraisers tune in to donors’ emotions


Features Content Marketing in Focus

It may seem counterintuitive, but video content marketing means more storytelling, minimal (or no) messaging, zero calls to action, and trusting your audience to make the brand connection



Foreign Service

Four ways your institution can enlist global graduates in your strategic plans



Columns Talking Points: Presidents Under Pressure

Institutional leaders are facing new challenges and rising threats. Here’s how to start solving the crisis.



Outlook: The Real March Madness

Why finally reforming college sports may require Congress—or the courts—to act