Publications & Products
CURRENTS March 2012 cover
March 2012

Campaigns Today
Upward Bound

Campaigns soar, in ambitions and scope, as donor requirements grow more exacting

Let’s Get Together

More institutions are including alumni engagement in campaign goals

Features Getting to Know U

The story behind American University’s brand campaign

Scaling New Heights

Community colleges tap newfound prestige and confidence to pull off increasingly ambitious campaigns

Columns Office Space: Advancement Is Everyone’s Job

Add to your advancement staff without hiring or increasing your budget

Outlook: Rhetoric and Priorities

We need to put our measures where our mouth is