Publications & Products
February 2004

Alumni Associations and Membership
Paying Your Dues

Finding the balance between alumni dues and annual giving



Deal of a Lifetime

The alumni association at UC Davis developed a strategy to increase life memberships—and teach the value of marketing


Features Never Say Never

Is courting never-givers an exercise in futility?



A Wealth of Knowledge

With a little know-how, fund raisers can turn the pain of statistics into the gain of increased giving



Columns Career Path: Right Profession, Wrong Discipline?

Finding the advancement position that's right for you



Closing Remarks: Profit and Loss

The pursuit of profit is damaging the nature and purpose of education