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CURRENTS February 2002 cover
February 2002

Assessing Advancement
Measure for Measure

Advancement's role in assessments of institutional quality

The Spectrum of Alumni Involvement

Ways to assess the variety and intensity of connections with graduates have long eluded the profession

Features Jack of All Trades

Public relations pros can play their cards right by making marketing a strong suit

A Surprisingly Good Fit

Advancement officers have the skills and experience to become campus CEOs

Columns Manager's Portfolio: Telling Tales In School

Harness the power of storytelling as a management tool

Closing Remarks: A War On Words

Campuses must remain bastions of free speech, especially when doing so is unpopular