Publications & Products
CURRENTS April 1999
April 1999

Annual Fund
Model Behavior

Statistical modeling can help you find the right equation for annual fund success

Great Catches

Fish through your database for new annual fund prospect segments

Features Take It from the Top

Campus CEOs tell PR officers what it takes to get a seat at the executive table

Back to School

Alumni are choosing their alma mater as a place to retire and remain socially and intellectually active

Columns Talking Points: In Good Hands

Federal policies for reporting campus crime may lead to public misinterpretations

Write-Minded: Fact Check

Getting it right without losing editorial control