People & Communities
UK Universities Marketing Forum

The University Marketing Forum (UMF) is a voluntary association of university directors of UK marketing and recruitment from the higher education (HE) sector. CASE Europe's executive acts as the secretary for the UMF.

The forum advocates the exchange of ideas amongst HE marketers in order to advance best marketing practice in the sector and develop marketing staff; supports the development of professional knowledge and skills among marketing staff in member institutions; lobbies and liaises with professional and governmental bodies to encourage the development of the profession and works within the sector to increase the understanding and use of marketing principles.


To raise the influence and professional standing of higher education marketing practitioners and to enable them to better support the strategic development of their institutions. The forum will seek to do this by:

  1. Providing opportunities for the sharing of good practice among members
  2. Supporting the development of professional knowledge and skills among marketing staff in member institutions
  3. Providing a forum for developing policy advice, lobbying support, and advice and guidance on UK marketing issues


Upcoming UMF Meetings
  • Monday 28 November — The Shard, London 11 a.m - 5 p.m


11.10 -12:00 Open discussion Marketing benchmarking proposal
Chris Watts, Chair of the Universities Marketing Forum

12:00 -13.30 Networking lunch sponsored by Education Cubed

Education Cubed

13.30 -14.15 HEFCE update
Dr Liz McCarty, Head of Corporate Communications, HEFCE

14.15 -15.00 Brexit, immigration and the HE Bill
Nicky Old, Head of Political Affairs and Deputy Director of Communications, Universities UK

15.00 -15.15 Refreshments Break

15.15 - 16.00 Linkedin and growing your institution online - TBC

16.00 -16.30 Global Marketing Insight
Tricia King, CASE, Vice President Global Engagement

16.30 Close

The timings of the meetings are usually from 11 a.m - 5 p.m, but are always confirmed nearer the time.

If you are a director of marketing and are not currently on the UMF Jiscmail, sign up here.

For further information please contact CASE Europe.