People & Communities
2015 #casesmc Twitter Chats

When: 2-3 p.m. Eastern on the second and fourth Tuesdays of every month
Where: Twitter, using the #casesmc hashtag

Join your colleagues in a bimonthly conversation on the latest issues in social media and advancement. Chat topics are co-moderated by members. If you're interested in co-moderating a future Twitter chat, email Meredith Barnett, online communications specialist, at

2015 Twitter Chats

Dec. 8: Highlighting career pathways on social media
Co-moderator: Jon Ruzek (@JonHigherEd), senior director of alumni networks at the University of Minnesota Alumni Association

Nov. 24: CASE Europe chat on crisis communications
Co-moderator: Dave Musson (@davemusson), senior online communications officer (social media) at the University of Warwick 

Nov. 10: Big goals, small teams
Co-moderator: Heather Fox Lavin (@heatherthefox), associate director of alumni affairs at Muhlenberg College, Allentown, Pennsylvania

Oct. 27: Homecoming 
Co-moderator: Erica Shekell (@eShekell), social media strategist at Alma College in Alma, Michigan

Oct. 13: Social media as a student-alumni engagement tool 
Co-moderator: Kim Brown (@kimincuse), director of strategic communications & digital engagement, Syracuse University Office of Alumni Engagement  

Sept. 22: Social listening
Co-moderator: Caroline Deveau (@chdeveau), director of digital communications at Trinity College in Hartford, Connecticut

Sept. 8: Building a talent community through social media
Co-moderator: Lauren Yamaoka (@LaurenYamaoka), associate director of talent acquisition for alumni relations and development at Northwestern University in Evanston, Illinois

Aug. 24: Philanthropy and social media
Co-moderator: Niki Smith (@njobst), digital media specialist at Drake University in Des Moines, Iowa

Aug. 11: Social media policies
Co-moderator: Lisa Chmiola (@houdatlisa), director of major gifts & planned giving at St. Agnes Academy in Houston, Texas

July 28: Social media ambassador programs
Co-moderator: Danielle Poupore (@SoMeDanielleP), communications & marketing specialist at John Jay College of Criminal Justice in New York, New York

July 14: Snapchat basics
Co-moderator: Jessica Kalbarcyzk (@JessKalbarczyk_), web content and social media specialist at Furman University

June 23: Social media and branding
Co-moderator: Laura Hoxworth (@laurahoxworth), director of institutional strategy, Coker College in Hartsville, S.C

June 9: Circle of Excellence Awards takeaways
Co-moderator: Joel Pattison (@jwpattison), director of web communications at the University of Virginia's McIntire School of Commerce

May 26: Lessons from commencement season

May 12: Social Media and Community conference recap 

April 28: Academics and social media
Co-moderator: Laura Nash (@laurajnash), digital strategist, Lipman Hearne

April 14: Content planning and social media
Co-moderator: Susan Gumula (@susangumula), digital marketing coordinator, Anne Arundel Community College in Arnold, Md.

March 24: Social Media and Community conference
Co-moderator: Keith Hannon (@KeithHannon). #casesmc Miami chair and associate director of social media at Cornell University in Ithaca, N.Y.

March 10: Blogs
Co-moderator: Steven den Boer (@StevendenBoer), social media editor, Radboud University in Nijmegen, The Netherlands.

Feb. 24: Events and social media
Co-moderator: Jaime McKee, director of alumni relations, Mars Hill University in Mars Hill, North Carolina.

Feb. 10: Best practices and social media
Co-moderator: Nick DeNardis, director of digital communications, Wayne State University in Detroit, Mich.

Jan. 27: Social Media Measurement
Co-moderator: Liz Gross, social media & market research strategist, Great Lakes Educational Loan Services

Jan. 13: New Year's Resolutions and Social Media
Co-moderator: Meaghan Downs, editorial associate for social media at the University of Illinois in Champaign, Ill.

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