People & Communities
Social Media Twitter Chats

When: 2-3 p.m. Eastern (U.S.)  / 7-8 p.m. BST (U.K.) on the second and fourth Tuesdays of every month
Where: Twitter, using the #casesmc hashtag

Join your colleagues in a bimonthly conversation on the latest issues in social media and advancement. Chat topics are co-moderated by members. If you're interested in co-moderating a future Twitter chat, email or direct message Meredith Barnett, online communications specialist, at @mer_barnett or

Upcoming Chats
  • Sept. 26: Social listening with Liz Gross (@lizgross144), market insights manager at Great Lakes Higher Education Corporation 
  • Oct. 10
  • Oct. 24: TBA with Nicole Jobst Smith (@njobst) of Drake University 
  • Nov. 14
  • Nov. 28: Breaking news on social with Kimberly Stern (@kimberlylstern) of Colorado State University
  • Dec. 12

How to Participate
  • To join the conversation, first log into Twitter and search for the hashtag #casesmc at the time of the chat.
  • Chats last one hour and typically cover five to seven questions. Questions, asked from the @CASEAdvance account, are numbered Q1, Q2, etc.
  • To respond to a question, either reply to the tweet from CASE or open a new tweet. Label your answer A1 to respond to question one, A2 to respond to question two, and so on. Make sure to use the hashtag #casesmc in your answer.
  • Refresh your browser as needed to see chat participants' responses.
  • Feel free to respond to fellow participants, ask follow-up questions or share resources.
  • After the chat, CASE will create and share via Twitter a recap of the discussion.

Twitter Chat Archive

2016 2015 | 2014 | 2013 | 2012

Sept. 12: Content planning & workflow tools 

Aug. 8: Cross-cultural communication
Moderators: CASE President and CEO Sue Cunningham (@CunninghamCASE) and Vice President of Global Engagement Tricia King (@triciaking1)

July 25: Podcasting
Moderators: The hosts of Higher Ed Social: Lougan Bishop (@lougan), web and digital media manager at Belmont University, and Jackie Vetrano (@JackieVetrano), social media coordinator at Skidmore College 

June 27: Summer content inspiration
Moderator: A J Lopez (@ajl3photo), social media coordinator at Midwestern State University

May 23: Commencement 2017: The wins, the struggles, the takeaways

April 25: Social stewardship 
Moderator: Jordana Torres (@JordanaTorres), associate director of social media at Northeastern University

March 28, 2017: Voice, authenticity & humor
Moderator: Jeremiah Barba (@jeremiahbarba), digital marketing manager at Up&Up. 

March 7, 2017: Surviving and thriving as a social media team of one
Moderator: Abby Meyer (@abbyelisabeth25), web content/social media specialist at University of Nebraska Medical Center

Feb. 28, 2017: Keeping up and keeping it fresh on social
Moderator: Nikki Sunstrum (@nikkisunstrum), director of social media at University of Michigan 

Feb. 14, 2017: Building community: Making your students/donors/staff/alumni feel loved
Moderators: Joel Renner (@JoelRRenner), manager of digital strategy & career systems at George Washington University School of Business, and Chris Barrows (@CBarrows), social media & mobile products coordinator at New York University

Jan. 17, 2017: Snackchat

Dec. 20, 2016: Best social ideas of 2016 

Nov. 29: Social ads 
Moderator: Christen Gowan, associate director of media relations and social media at Union College 

Oct. 25:  Alumni advocacy & engagement
Moderator: Erin O'Neil (@erinlauraoneil), alumni officer, student & young alumni programs at McMaster University

Oct. 11: Lessons from election season
Moderator: Parks Smith (@RVAParks), director of alumni relations at Longwood University

Sept. 13: Instagram best practices  

Aug. 30: Tool swap
Moderator: Meaghan Downs (@writemegwrite), editorial associate for social media at the University of Illinois at Urbana-Champaign

Aug. 16: Young alumni advisory councils
Moderator: Rebekah Josefy (@bekahjo09), coordinator of former student programs for The Association of Former Students at Texas A&M University

July 12: Digital wellness for students, faculty and staff
Moderator: Josie Ahlquist (@josieahlquist), digital leadership researcher & student affairs educator

June 28: Social media budgeting
Moderator: Stephanie St. Martin (@stephstmartin), brand awareness manager at Ariel Group

May 24: Superstar social customer service
Moderator: Katie Halberg (@katiehalberg), director of social media engagement at Wright State University

May 10: Stepping up your Snapchat game

April 26: Giving days 
Moderator: Kelli Gemmer (@kelligemmer), media specialist at Florida State University's College of Education

April 10: #casesmc recap and debrief  

March 22: Content/social media strategy
Moderator: Ma'ayan Plaut (@maayanplaut), #casesmc Conference co-chair and manager of social strategy & projects at Oberlin College 

March 8: Strategic storytelling 
Moderator: Candace Nelson (@candace07), senior writer and social media community manager at West Virginia University

Feb. 23: Institutional leaders on social media
Moderator: Daniella Nordin (@daniellanordin), digital engagement manager at Skidmore College

Feb. 9: Empowering and educating students about social media
Moderator: Alexandra Simone (@reeltake), social media strategist at Ramapo College of New Jersey

Jan. 26: Live streaming video
Moderator: Kimberly Davis (@Kimmiedeeday), social media manager at the University of Arizona

Jan. 12: Student philanthropy
Moderator: Kathryn Graf (@thekatiebells), director of alumni relations at Daemen College in Amherst, New York

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