Dream On

Visualization/Storytelling Track

Engage your audience and deliver actionable information by making an impact with your data. Check out the sessions in the Visualization and Storytelling track.

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Day 1, Tuesday, Feb. 27

11:25 AM-12:15 PM
The Art and Benefit of Great Storytelling

Storytelling is not just about "once upon a time". This session will teach storytelling techniques that will help:

  • Sales reps close more deals, faster
  • Staff and analysts communicate to management more effectively
  • C-suite executives make powerful presentations to staff, investors, and the media
  • Instructors have higher success rates in the classroom
Attendees will learn to understand the different techniques used for different audiences, the importance of understanding their goal, the way their material is perceived, and, the three major parts of every presentation. They will learn some of the most important presentation skills, and, where to get great free help. They will also leave with a proven method for making their presentations and storytelling bulletproof!

Chuck Hooper, Business Intelligence Consultant, BIAlytics

1:45-2:35 PM
Designing for Data

Learn how to approach a dashboard design, how to make the most of a limited toolset and ways to think about expanding Tableau interfaces to break tradition. We’ll walk through a “before” and “after” dashboard that will show you exactly how to apply specific techniques to take your work to the next level. You’ll leave the session with a user interface checklist – the most important items to review when assessing your visualizations to determine their effectiveness and ease of use by your audience.

David Duncan, Experience Consultant, InterWorks


Day 2, Wednesday, Feb. 28

10:00-10:50 AM
Princeton Data Dreams

In the world of fundraising, Princeton seems to have an uncanny ability of engaging alumni and fostering giving relationships. In reality, while bonds are built within the community from the moment a new student steps onto the campus, we face the same challenges encountered by all good fundraisers. Our data enables us to explore questions that help us to push through the boundaries we face. Are we on track to meeting our goals? How do we know if we're focusing our energy in the right areas? How do we reach into our untapped resources? Come see some of the visualizations we have found to be the most informative and engaging...so far!

Heather Campbell, Director of Analytics & Data Management; and Lauren M. Foss, Associate Director of Business Intelligence, Analytics and Data Management, Princeton University


Building a Better World Through Data

Universities and colleges are looking to technology for solutions, investing in data analytics and acquiring online engagement platforms to help recruit students, identify at-risk students, provide career services, engage alumni volunteers, cultivate prospects and steward donors. Unfortunately, the data being used with these technologies only offers a partial picture of personal interests and career information. Predictive models built on outdated or partial records are not telling an accurate story, and online collaboration platforms used to engage people can only be beneficial if the content resonates with the audience. Incomplete and erroneous alumni and donor information is a major roadblock to effective use of resources for fundraising, alumni relations, career services and student recruiting. Learn how challenges with data quality are challenging education and society, and find out how recent advances in data technology are being used to address these issues from the ground up.

Regan Holt, CEO, Uprising Tech


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