Conferences & Training

Strategic Marketing Institute 2018

Jan. 30 - Feb. 1, 2018
York Marriott Hotel
York, United Kingdom


Rachel Sandison Director Marketing, Recruitment International @UofGlasgow

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100% of 2017 CASE Strategic Marketing Institute delegates would recommend this programme to colleagues. 

Higher education is experiencing turbulence. Our institutions, now more than ever, need outstanding marketing staff at every level and in every function. This transformational 3 day institute will explore what it is to be an outstanding marketer, and help you to build your network of supportive peers.

The format is a combination of fully interactive, expert-led workshops interspersed with discussions and debate in a small group, facilitated by a tutor.

Reasons to attend:
  • tailor your technical skills to the strategic needs of your institution
  • be a more effective education marketer at a time of change
  • navigate your complex, political and confusing work place
  • ensure your important voice is heard
  • understand and work well with academics
  • decide when and how to push hard for change and when to say no
  • make the most of the opportunities presented by post-Brexit change
Stellar speakers
You will meet:
  • a peer group and network of like-minded marketers who totally understand and share your challenges
  • a tutor group of the sector's best marketing thinkers and practitioners who have seen it all, learned how to operate, progressed to senior careers and lived to tell the tale
Who should attend:

This Institute is targeted at higher education marketers who aspire to work, or are already working, at a senior level and who want to improve the strategic impact they have at their institutions.

What previous delegates said:
  • "The plenaries themselves are brilliant however for me they are perfect for instigating crucial conversations with your peers. This coupled with networking breaks and Tutor Groups really helps facilitate a paradigm change towards your work!"
    Elliott Falvert-Martin, Alumni and Database Officer, Wolfson College University of Oxford
  • "It is brilliant. Where else will you get such a high quality range of presenters/thought-leaders, passionate group of delegates, and relatively modest price?"
    Robert Fowles, Marketing Officer, University of Derby
  • "I thought the content of the event was great, it was a real eye-opener in terms of what other universities do and how their marketing structures are set up. It enabled me to take a step back from the day-day to think about the wider context of marketing within HE at a strategic level. I left with many things I would like to do differently in the future as a result of attending."
    Zenna Gay, Marketing Co-ordinator, University of Huddersfield 
Register today


With thanks to our principal sponsor, hotcourses group:

Hotcourses group

With thanks to SMRS for sponsoring the Strategic Marketing Institute dinner: