Conferences & Training
Faculty and Guest Speakers


Adrian Punaks

Adrian Punaks
Executive Director of Development
University College London

As Director of Development, Adrian oversees all the external-facing, relationship-building activity and teams within the Office of the Vice Provost Advancement, in support of the Campaign for UCL and the 2034 strategy, including fundraising, supporter communications and alumni relations.

With 15 years' experience in Higher Education Advancement, he joined UCL in 2011 having previously worked at Imperial College London, and Birkbeck, University of London. In 2010 he received the inaugural CASE Iain More Award that recognises the outstanding achievements of a development professional and he is a respected advancement professional and role model in the sector.

Alongside Chairing the Spring Institute, he served for three years as the co-chair of the fundraising track at the CASE Europe Annual Conference, and speaks frequently at seminars and events.

Adrian has helped develop the Campaign for UCL from its inception, its momentum building phase, and through the public launch and beyond. He has had a particular focus on UCL Neuroscience and much of the partnership fundraising activity with UCL's NHS hospitals, as well as UCL's international activity.


Robert A. Burdenski
Robert Burdenski Annual Giving

Chicago resident Bob Burdenski is a twenty-year friend of CASE Europe and an internationally-recognized expert, author and consultant in annual and regular giving fundraising strategies. He has worked with more than 200 institutions around the world, and is the author of the best-selling CASE books Innovations in Annual Giving: Ten Departures That Worked, More Innovations in Annual Giving: Ten Global Departures That Worked, and the new CASE e-book, Online Innovations in Annual and Regular Giving: Ten Dozen Departures That Worked.

Burdenski is a ten-time faculty member of the annual CASE Europe Spring Institute in Educational Fundraising at Loughborough University. In this role, he has taught hundreds of CASE Europe fundraisers their introduction to regular giving. He has also presented multiple CASE Regular Giving Masterclasses in the UK over the years, and presented CASE's first-ever regular giving programs in Japan, India, Australia, New Zealand, Hong Kong, Ireland and Singapore. This past month, he served as chair of the CASE Institute for Senior Annual Giving Professionals.

Known for sharing many examples from many institutions in his talks, he is a 2008 recipient of the CASE Crystal Apple for his excellence in educating - and entertaining - his audiences.

Sue Cunningham

Sue Cunningham
President and CEO
Council for Advancement and Support of Education

Sue Cunningham is president of the Council for Advancement and Support of Education, which helps schools, colleges and universities worldwide strengthen their alumni relations, communications, fundraising and marketing operations. She was unanimously selected by the presidential selection committee and the CASE Board of Trustees in November 2014, and she assumed office on March 9, 2015.

As CASE president, Cunningham provides strategic and operational leadership for one of the largest associations of education-related institutions in the world. She joined CASE from the University of Melbourne, where she led a university advancement team of 90 professionals as vice-principal of advancement.


Sam Davies
Director of Philanthropy and Alumni Engagement
University of Brighton

Sam's first foray into fundraising came whilst a final year undergraduate at Warwick as a caller for their first-ever telephone campaign in 1997. Following graduation, she spent two years managing telephone campaigns at 22 institutions (universities and schools) as a consultant. She then returned to Warwick full-time to run their campaigns and later became responsible for all other annual giving activities (direct mail, legacies, e-fundraising and stewardship). Before she left Warwick, she also took on responsibility for development services and helped introduce a leadership giving circle for the university.

Since 2008, Sam has led philanthropy and alumni engagement at the University of Brighton, having arrived tasked with establishing a sustainable development operation from scratch and embedding a culture of philanthropy amongst the alumni community. Her recruitment coincided with the start of the government's matched funding initiative which provided an excellent springboard from which to push forwards the fundraising and alumni engagement agenda. The department has enjoyed significant success on a number of fronts since its establishment almost 9 years ago, including receiving a national award from CASE in June 2011 for fundraising progress and building an alumni community from 20,000 to now 150,000 globally.

Delia de Vreeze
Development Director University Fund
Wageningen UR, The Netherlands

Delia has over 15 years' experience in higher education including international marketing, communications, and student recruitment in various universities in The Netherlands. She taught event management and tutored problem based learning. In 2011, she became head of the department alumni relations & funds at Wageningen UR and director of Wageningen University Fund.

Delia currently leads a team of 9 staff which will change into a team of 14 because of the soon to be realised integration of her team and the alumni association as of January 2015. Wageningen University was the first university in the Netherlands to develop a major donor campaign which was recently successfully completed where we raised €15.5million. The next steps are to build on the success of the current major donor campaign and align our annual giving into a comprehensive campaign where alumni engagement will continue to be key in our strategy.

Delia has a Bachelor degree in International Hospitality Management and studied a Master programme in Management & Policy sciences.

Kirsty MacDonald
Deputy Principal (Advancement)
Royal Academy of Music

Kirsty MacDonald has over twenty-five years of fundraising experience in North America and the UK. Kirsty is currently Deputy Principal (Advancement) at the Royal Academy of Music in London. This new role was created to lead a campaign to celebrate the bicentenary of the Academy in 2022. Kirsty has worked in fundraising leadership roles at the universities of Cambridge, Edinburgh and Oxford. Her previous experience across higher education and the arts includes London Business School, English National Opera, the Orchestra of the Age of Enlightenment and Glyndebourne. Kirsty has an Honours BA from the University of Toronto and in 2009 was awarded an MA Oxon.

Photo of Jennie Moule

Jennie Moule
Founding Partner
Alveo Consulting

With over fifteen years' managing operations and driving transformation at University College London and the University of Exeter, Jennie earned herself the title of ‘fixer' from numerous university senior staff. She has now left UCL in order to launch a boutique consultancy firm with her friend and colleague Kate Lawton focusing on strategy, operations and culture in the development sector.

Jennie has been building her experience for the past ten years as Director of Development Strategy and Operations at UCL, where she managed development operations overseeing prospect research, database, gift administration, budgeting, HR and facilities. She also led strategy and planning, particularly for their £600m campaign launched in 2016.

A firm believer in sharing experience, driving improvement and giving practical support to those in the sector, Jennie has been an active CASE volunteer for many years including chairing the inaugural Development Services conferences, acting as Faculty on the Spring Institute in Educational Fundraising, speaking at the annual European conference on numerous occasions and sitting on the International Advisory Group for CASE's work in Africa including teaching and consulting in Nigeria, Ghana, Kenya, and South Africa. Her contribution was formally acknowledged in 2016 when Jennie was awarded the much-coveted CASE Crystal Apple.


Chris Murphy
Director of Development and Alumni Relations
Birkbeck, University of London, UK

Chris Murphy is director of development and alumni relations at Birkbeck, University of London, where has been responsible for growing Birkbeck's philanthropic ambitions and developing a culture of philanthropy within the College since 2012. Motivated by Birkbeck's unique position as an evening university with social mobility at its core, Chris moved to the higher education sector from the National Theatre, where he was a major gifts fundraiser and head of memberships. Before joining the NT, Chris spent three years at Richmond Associates where he recruited senior-level development staff to leading organisations in the higher education, arts and charity sectors.

Chris attended the Spring Institute in 2008 and since then has spoken frequently at CASE events including the annual conference and chairing the Major Gifts Asking Workshop. He currently chairs the Development Directors' Forum.

Liz Reilly
Director of Philanthropy and Donor Relations
University of Edinburgh

Liz Reilly is Director of Philanthropy and Donor Relations at the University of Edinburgh; she joined the team in January 2015. Reilly moved from Seattle, where she was Director of Development for Planned Parenthood of the Great Northwest, a health care provider serving patients in 30 clinics across three states. Reilly has also been a campaign director, a fundraising consultant, and a Peace Corps Volunteer teaching at a secondary school in Malawi.

Lorna Somers

Lorna Somers
Vice President, McMaster Foundation and Director of Development
McMaster University

Lorna Somers has been working in university advancement at McMaster University since 1988. During that time, she has been involved in the establishment and growth of the annual fund, gift planning and major and principal giving. She has been campaign director for two university-wide comprehensive campaigns, (Changing Tomorrow Today 2001 and The Campaign for McMaster 2010), in addition to directing a series of targeted campaigns for Athletics, the Museum of Art, two campaigns for scholarships and bursaries, the Student Centre and for the Centre for Learning and Discovery. Somers currently focuses her attention on working closely with senior academic leaders and volunteers to secure principal level gifts: most notable among them, the largest cash gift to a Canadian university.

Somers complements the depth of her experience at McMaster with the breadth of a commitment to teaching and training that takes her around the globe. She works throughout Europe, Asia, Africa, Australia and North America with academics and board members as well as colleagues in advancement - both in higher education and the charitable sector. Volunteer work has included national chair of Canadian Association of Gift Planners, trustee and chair of the International Committee for the Council for the Advancement and Support of Education. In recognition for her contribution to teaching and for service and leadership within the profession, Somers was awarded the Frank Ashmore Award by CASE in 2011 and the 1997 "Friend of CAGP" award. She was the second Canadian to receive the CASE Crystal Apple for Excellence in Teaching in 2005, eclipsed only by her Science Fair project winning the American Phytopathological Award in 1976.


Joanna Motion

Joanna Motion
More Partnership

Joanna started her career with Oxfam, and worked for 20 years for universities in the UK and Australia. During a decade with CASE, as inaugural vice president for international operations she oversaw dynamic growth in advancement activity across Europe, Asia-Pacific, Africa and Latin America. The University of Kent and Loughborough University have awarded Joanna Honorary Doctorates in recognition of her championing of change encouraging philanthropy and service on many government-led advisory groups and forums. Joanna joined the international fundraising consultancy, More Partnership, in 2011. Her writings include "When Development Drives Distinctiveness" in the CASE book, The Challenge of Being Distinctive. Her More clients cross the globe from the University of Helsinki to the University of Wollongong and from the University of Oxford to the University of Witwatersrand. She has a lead role in CASE's current review of Curriculum and Content.

Paul Ramsbottom
Chief Executive
Wolfson Foundation

Paul attended Corpus Christi College, Oxford where he gained a First in Modern History. Since 1998 he has worked in a variety of positions at the Wolfson Foundation and in January 2007 was appointed as Chief Executive. He also acts as Chief Executive for the Wolfson Family Charitable Trust. Paul is a CCB Fellow of the University of Oxford and takes a wider interest in issues relating to endowed charities and philanthropy in the UK.

Outside of the Foundation, he has an interest in international development and helped found the Savannah Education Trust (a charity which he currently chairs). He is a member of Court of the London School of Hygiene and Tropical Medicine and sits on the Advisory Council (Africa) of the World Monuments Fund.