Conferences & Training
Speakers - Regular Giving Conference 2015



Simon Buttenshaw
Head of Development (Regular Giving)
University of Nottingham

Simon Buttenshaw joined The University of Nottingham in 2010 immediately prior to the launch of its successful £150 million campaign, and has overseen donor numbers across all constituencies double from 3-6,000 in this period. He now has responsibility for developing income through crowdfunding, community fundraising and legacies, as well as the University's direct marketing channels, and hopes to grow regular giving income to £1 million by 2020. Prior to joining Nottingham, Simon worked in the charity sector for Scope, PDSA and Marie Curie, where has was responsible for the charity's telephone fundraising operations.


Heather Campbell
Head of Regular Giving
Imperial College London

Heather Campbell re-joined Imperial College London in January 2013 as head of regular giving. Heather is responsible for developing and implementing the overall regular giving strategy and oversees the College's direct mail, telephone, email, social media and web fundraising appeals. The current priority for the programme is to double the size of the Regular Giving team and the number of appeals, in addition to expanding the programme to new constituencies and growing donor numbers.

Heather started her development career in the UK in 2005 at Imperial working in both alumni relations and regular giving. In 2010, she became the Head of the annual fund at the LSE where she revamped the gift club structure, implemented direct debits and managed the allocation process. Heather first fundraised as a student caller for her own university's annual fund.



Adrian Beney
More Partnership

Adrian Beney is a Partner at More Partnership. Before More he was a fundraiser at the University of Durham for more than 20 years, establishing the Development office, and programmes in Alumni Relations, Major Gifts, Regular Giving, Prospect Research and more.

With More Partnership, he has been involved in a wide range of work involving donors, institutional leaders, governors, volunteers and staff. He was one of the authors of the Pearce Review of Philanthropy in Higher Education and the subsequent workforce development review. He led the data analysis for each of these projects and for subsequent projects with a range of clients in the UK, continental Europe and the United States.

Adrian has coordinated the six years of the Regular Giving Benchmarking project which analyses 10 years of lower level giving data for a consortium of universities. 35 British and Irish universities have taken part since 2010, and the most recent exercise involved over 60,000 donors and the solicitation of 3.8 million people. Adrian has been deeply involved in the response to the "Olive Cooke" affair and subsequent Etherington Review and establishment of the new Fundraising Regulator.

He was the first non-North American recipient of CASE's Crystal Apple Award for Excellence in Teaching, a member of CASE's Philanthropy Commission, and a faculty member for a number of Spring Institutes in Educational Fundraising. He was given CASE Europe's Distinguished Service Award in 2015. He has been a speaker at numerous fundraising events in the UK and overseas. He was for seven years a Lay Member of Chapter of Durham Cathedral and is now a Canon of Tamale Cathedral in northern Ghana. Illustrations for his talks may come from the worlds of sailing, photography, aviation, gardening or fishmongering, as well as fundraising, of course.

Emma Brown, Senior Individual Giving Officer, University of Reading

Emma Brown
Senior Individual Giving Officer
University of Reading

Emma Brown has worked in the higher education (HE) fundraising sector for five years. Having first been a student fundraiser for the University of York and King's College London, she then joined the University of Reading team in 2013 as an individual giving officer. Now the senior individual giving officer, she is responsible for the delivery of telephone campaigns and the University of Reading's growing direct mail programme.

Robert A. Burdenski
Robert Burdenski Annual Giving

Chicago resident Bob Burdenski is a twenty-year friend of CASE Europe and an internationally-recognized expert, author and consultant in annual and regular giving fundraising strategies. He has worked with more than 200 institutions around the world, and is the author of the best-selling CASE books Innovations in Annual Giving: Ten Departures That Worked, More Innovations in Annual Giving: Ten Global Departures That Worked, and the new CASE e-book, Online Innovations in Annual and Regular Giving: Ten Dozen Departures That Worked.

Burdenski is a ten-time faculty member of the annual CASE Europe Spring Institute in Educational Fundraising at Loughborough University. In this role, he has taught hundreds of CASE Europe fundraisers their introduction to regular giving. He has also presented multiple CASE Regular Giving Masterclasses in the UK over the years, and presented CASE's first-ever regular giving programs in Japan, India, Australia, New Zealand, Hong Kong, Ireland and Singapore. This past month, he served as chair of the CASE Institute for Senior Annual Giving Professionals.

Known for sharing many examples from many institutions in his talks, he is a 2008 recipient of the CASE Crystal Apple for his excellence in educating - and entertaining - his audiences.

Kat Carter

Kat Carter
Digital Fundraising Specialist & Head of UK Customer Success

Kat Carter has worked within the UK Higher Education sector for over 8 years - starting her career at the University of Southampton. Kat is currently a digital fundraising specialist and head of UK customer success at Hubbub - a digital fundraising company with offices in London and the US. Within her role at Hubbub, Kat works with over 40 universities, colleges and schools, providing best practice solutions and useful strategic insights for how digital fundraising can be an integral component of any fundraising strategy. This is Kat's second year co-chairing the CASE Europe Regular Giving Conference and she has been involved with CASE more widely as a speaker at previous regular and annual giving conferences in both the UK and the US.

Helen Chambers
Head of Data & Insight
Rux Burton Associates

Helen joined Rux-Burton Associates in late 2014. Prior to this, Helen was fundraising and database manager at Teacher Support Network and has worked in a number of data roles for mainstream charities including MS Society, RUSI and Barnardos. She has extensive experience running multi-channel data campaigns for fundraising and marketing purposes, maximising return on investment. She is a graduate of the University of St Andrews and has a keen interest in the great outdoors.

Damian Conlin
Head of Supporter Development

Damian Conlin is Head of Supporter Development at CAFOD, the Catholic international development charity - a post he has held for eight years. Damian and his team are responsible for retaining support and generating income from individuals. This includes a programme of cash appeals, raffles, an alternative gifts catalogue and a specific mid-value donor programme. But the biggest focus is on regular giving. Having championed this income stream as a priority for the organisation and secured additional investment, he and the team have managed to deliver annual growth in regular giving income for a period that now stretches back over ten years.

Rosie Dale

Rosie Dale
More Partnership

Rosie has worked in higher education fundraising for over 15 years and is now a Partner at More Partnership, having previously been head of communications and regular giving at the University of Bristol. Rosie's areas of expertise are in regular giving, donor stewardship, benchmarking, direct marketing, telephone fundraising, data segmentation, database management and analytics. She is a strategic manager and forward thinker who has combined donor-centred approaches with data driven strategies to successfully grow regular and leadership giving programmes, focus engagement activities and build long-term donor loyalty.

Tony Elischer
Managing Director
THINK Consulting Solutions

Tony has more than 32 years of hands on experience in the not for profit sector. He has been a consultant for the last sixteen years working at the highest level across a wide range of causes and organisations and is the founder of the leading international consultancy THINK Consulting Solutions.

He is an internationally regarded expert on fundraising and marketing, having extensive experience of helping charities worldwide with strategy, fundraising, management and troubleshooting. In the last 12 months he has worked in more than 20 countries. Tony is recognised as one of the world's top not-for-profit speakers and thinkers. He brings energy, passion and original thinking to every presentation. He is a Fellow of the UK's Institute of Fundraising.

Laura Fairbanks
Deputy Head of Development - Regular Giving
University of Birmingham

As deputy head of development - regular giving, Fairbanks is responsible for delivering the University of Birmingham's regular giving programme, including the telephone campaign, direct mail and ‘non alumni' fundraising programmes. Managing a team including a regular giving officer and the department's legacy officer and gift accounting team, Fairbanks has led on the diversification of the regular giving programme activity to include family, staff, students and the local community. The university's regular giving programme brings in more than £1million every year.

Daniel Fluskey
Head of Policy and Research
Institute of Fundraising

Daniel Fluskey leads the Institute of Fundraising's (IoF) policy and research work, leading policy development on behalf of the IoF's members to create the best environment for fundraising. He represents the IoF in its engagement work with government departments, civil servants and other decision makers and stakeholders as well as in the media.

He has worked in policy roles within the charity sector for more than seven years and is a trustee of Haven House children's hospice.

Scott Gibbons
Direct Marketing Manager
The University of Nottingham

Scott Gibbons joined The University of Nottingham in the role of direct marketing officer in May 2006, where he was primarily responsible for delivering the day-to-day running of the University's telephone and direct mail programmes.

Today, as direct marketing manager, he is now responsible for managing two staff and the strategic delivery and integration of the University of Nottingham's direct marketing operation for both online and offline channels.

Over the past decade, Scott's desire to improve donor recruitment, develop renewal strategies and implement upgrade campaigns has positively influenced the growth of the University of Nottingham's donor base from 1,000 when he started to over 6,000 reported in the last financial year.

Emma Hazelwood
Legacies Officer
University of Birmingham

Emma began her career at Town Hall Symphony Hall, Birmingham, and is now privileged to have been part of the largest UK HE fundraising campaign outside the Golden Triangle. Circles of Influence raised £193.4 million against a target of £160 million, including £6 million from gifts in wills.

In her two years at Birmingham, Emma has established a legacy programme to complement regular giving activity - increasing enquiry rates by more than 10 times and securing £2 million of pledges for a diverse range of people and projects.

Joe Jenkins
Director of Engagement
Friends of the Earth

Joe Jenkins is director of engagement at Friends of the Earth, leading integration and management of all audiences, messaging and channels. Joe joined in July 2010 from the Royal National Institute of Blind People (RNIB), where he was head of fundraising strategy for over five years, leading the formulation and implementation of fundraising strategy and planning, marketing integration and new business development. Before RNIB, Joe worked with a diverse range of large NGOs at the telemarketing agency Pell & Bales, including NSPCC, WWF, British Red Cross and IFAW.

Selina Jones
Data Insight Officer
University of Oxford

Selina Jones has a strong background in data and joined the world of higher education fundraising in June 2013 when she took up her post as data officer and systems analyst at the University of Oxford. Providing, selecting and segmenting data for telethon campaigns and direct mails, she also acted up as team leader for regular giving for eight months - overseeing two telethons and running the Oxford University's most successful direct mail appeal to date. Selina is now concentrating her efforts more firmly in predictive modelling and analysis in her role as data insight officer.

Andrew Legge
Community Fundraising Manager
University of Nottingham

Andrew joined the University of Nottingham in April and is their Community Fundraising Manager. He oversees all aspects of community fundraising for the projects involved in the University's Impact Campaign and their staff giving programme. He is also the project manager of the University's flagship Life Cycle event which has raised over £1.5million for a variety of different causes. Andrew was previously the Regional Fundraising Manager for Action for Children - raising £1.2 million for vulnerable and neglected children and young people.

Helen McGahon

Helen McGahon
Head of Legacy Giving
King's College London

Helen develops, manages and implements legacy fundraising activity at King's. Identified as a cross team priority, legacy activity is a key part of the College's fundraising strategy and Helen works across fundraising and supporter development to ensure legacy giving is promoted as widely as possible to increase enquirers, pledgers and income from alumni and friends through gifts in their will.

Siobhra Murphy
Head of PR and Communications
London’s Air Ambulance

Siobhra Murphy is head of PR and communications at London's Air Ambulance. She has nine years' experience working as a communicator. Starting her career as an assistant in a digital marketing agency, Siobhra then went on to work at a financial PR agency where she provided financial public relations and investor relations support to growth companies listed on the AIM market, predominately in the financial services, technology, health and media sectors.

Joining London's Air Ambulance in 2011, Siobhra has supported the organisation through its rapid stage of growth and development. She is responsible for media, public affairs, brand, digital, internal and external communications. She has managed the charity's rebrand and is responsible for the branding, communications and promotions of high profile campaigns, including the recent ‘Your London, Your Helicopter' campaign for a second helicopter. As well as supporting fundraising objectives, Siobhra is also responsible for ensuring the charity's medical and operations innovations are communicated globally.

Siobhra sits on the communications committee for the Association of Air Ambulances. She provides pro-bono support to the GoodSAM app, which alerts nearby first responders to medical emergencies, and is freelance communications consultant for the London Trauma Conference

Ben Oldham
Footsteps Fund Manager
University of Leeds

Ben Oldham began his fundraising career at RAPP Media working with charities including Blue Cross, Guide Dogs and the World Cancer Research Fund. After five years at the agency he joined international development charity CAFOD, initially in their donor development team. During his four years at the charity he also worked in community fundraising as a regional manager and in major gifts as corporate partnerships manager. Ben joined the University of Leeds in April 2015 as footsteps fund manager and is responsible for managing the fundraising operations of the annual fund including the telephone, online, direct mail and leadership giving programmes.

Ralitsa Padalska
Account Manager

Joining the team from the THELMA award winning University of York Development team, Ralitsa brings crowdfunding customer insight and a passion for education to the Hubbub team, making sure clients love their fundraising journey.

Jenny Perry
Annual Giving Manager
University of Sheffield

Jenny joined the Alumni Fund Team at the University of Sheffield in 2009, as the Annual Giving Officer. In 2013 she took up the role of Annual Giving Manager. Jenny is responsible for the growth and development of the Alumni Fund, which includes telephone campaigns, direct mail and email campaigns to alumni, parents and friends. Through donations the Fund helps support scholarships and bursaries, library and academic facilities, departmental projects and student clubs and societies.

Mark Phillips

Mark Phillips
Founder and Chief Executive Officer

After working on the client side at ActionAid and as head of fundraising at YMCA England for nine years, Mark set up Bluefrog in 1997 with one simple goal-to be the agency he would have wanted to employ. He is confident he has achieved his goal.

Mark combines his academic background with hands-on experience of marketing for some of the UK's largest charities. He works alongside Bluefrog's clients developing and planning their fundraising strategies, products and creative. Award wins include Third Sector magazine's direct marketing campaign, the Institute of Fundraising's Most Innovative Fundraising Campaign for and the Third Sector Excellence Award for Best Use of Digital Media with Care International UK's

Mark regularly speaks at conferences around the world and shares ideas through his blog,


Jeremy Pidgeon
Annual Giving Officer
Durham University

Jeremy Pidgeon graduated from Durham University twice, once as an undergraduate and again as a postgraduate. He now works for Durham's Development and Alumni Relations Office (DARO) as am annual giving officer. He has been in post for three and half years and has spent most of that time focussing on Durham's telephone campaign, along with working on various new avenues of fundraising for Durham's annual giving programme.

Chris Rainford
Business Development Manager
Buffalo Fundraising Consultants

Chris has been at Buffalo for five years, where he began running our telephone campaigns and now manages our entire Business Development Team. He has worked with a huge variety of clients on their regular giving programmes and through his thorough knowledge of our products and his experience in the sector, Chris has helped raise over £1 million for our clients to date. Chris is also responsible for working with our clients who require help and support with GDPR.

Kelly Ring
Head of Client Services
Buffalo Fundraising Consultants

Kelly Ring and Chris Rainford have worked with over 50 clients on their regular giving programmes. With their experience, Kelly and Chris have helped raise millions of pounds and offered strategic advice on how regular giving programmes can be maximized.

Shontae Romain
Annual Fund Manager
London School of Economics and Political Science

Shontae Romain joined London School of Economics (LSE), her alma mater, as Annual Fund Manager in 2011. In this role, she manages the university's Friends and Family programme, Reunion Class Giving, Annual Fund Stewardship, and the Annual Fund recognition circles.

Prior to joining LSE, Shontae spent five years at London Business School where she was responsible for direct mail appeals, the telephone fundraising programme and email campaigns. She secured the largest unrestricted gift the School had ever received, successfully executed the school's first ever email campaign, and moved the once outsourced phone programme in-house.

Shontae also spent some time working for a national membership charity which campaigned to improve the lives of single parents and their families.

John Rux Burton

John Rux-Burton
Founder and Global Managing Director
Rux Burton Associates

John Rux Burton is a seasoned educational fundraiser and consultant having joined the industry as a student caller at one of the first telephone campaigns in the UK at Lincoln College, Oxford in 1993. He later worked for various development offices around the UK as a Development Director before founding Rux Burton Associates. In 2008 he was awarded the Atenier medal from TU Darmstadt University for his contribution to global educational fundraising.

Adrian Salmon
Vice President
Grenzebach Glier and Associates

Adrian has nearly 20 years of direct marketing fundraising experience in the higher education, arts and culture, and wider not-for-profit spheres.

Most recently, Adrian served for seven years as footsteps fund manager at the University of Leeds, where he dramatically increased the University's number of donors, annual giving income, and contributions from integrated mail and online appeals. Adrian also implemented an automated propensity scoring system, the first to be used by a university in the United Kingdom, and designed and implemented the University's first dedicated 20-seat fundraising call center.

Prior to joining the University of Leeds, Adrian spent nine years with The Phone Room Ltd. as director of client services and as head of TPR Education. There, he directed numerous award-winning telephone campaigns for non-profit clients, including the National Galleries of Scotland, Symphony Hall Birmingham, and the South Bank Centre; and established successful telephone fundraising campaigns for Salford University and Birkbeck College, University of London.

Tom Sellers
VP Sales

Tom has been working in sales in the education sector for 8 years, developing networks throughout the UK in private & state schools; understanding the structure and processes (and hoops!) that affect sales in the education sector.

Hamish Stewart

Hamish Stewart
Head of Regular Giving
University College London

Hamish Stewart has worked in fundraising and sales since the early 1990s. He gained his initial experience with Greenpeace Australia, working on donor recruitment and upgrade campaigns.

Later, he joined a small fundraising consultancy, where he worked for a variety of clients in the environmental and international development sectors as well as for more traditional aid charities.

Since moving to the UK in 2000, he has worked exclusively in the higher education sector. After an initial assignment at the University of Edinburgh, he joined UCL in 2002 where he has overseen the growth in scope and size of regular giving activity at UCL.

Rob Summers
Head of Regular Giving
The University of Manchester

Rob started his career at the University of Salford in 2007, as development services assistant in a small team, he gained an excellent overview of many aspects of university development. He was promoted to alumni relations officer before moving to the University of Manchester in 2011, where he is now head of regular giving, with responsibility for all direct appeals, including telephone, direct mail and email.

Rob has rebuilt Manchester's regular giving programme after a period of inactivity and works very closely with the data and operations team to ensure everything runs as smoothly as possible. Future challenges include implementing a student and young alumni giving programme, and developing ideas to encourage non-alumni to give to Manchester.

Anna Wall
Head of Legacy Giving
Imperial College London

Anna has been working in the legacy sector for eight years across a range of charities of varying sizes and causes including RNIB, The Children's Society and Prostate Cancer UK. Anna has experience in establishing legacy and in memory giving programmes and has recently joined Imperial as Head of Legacy Giving in a new role to develop a legacy giving programme across the College.

Derek Winterbottom
Head of Annual Fund
London School of Economics

Derek Winterbottom has been at LSE for just over 3 years, running the LSE annual fund regular giving programme. The LSE annual fund has just completed its most successful ever year of fundraising, driven by the introduction of directed giving options, a new face-to-face leadership giving programme and a successful donor gift match.

Derek was previously at UCL for 4 years where he was annual fund manager overseeing direct mail appeals, as well as launching their email solicitation programme. Prior to working in fundraising, Derek worked for 10 years for publishing and events companies in the private sector, with his last role as Head of Marketing, specialising in B2B direct marketing campaigns.

Rob Woods
Bright Spot Fundraising

Award-winning trainer, Rob Woods has spent more than 14 years in fundraising, searching for ways to raise more money, more easily. He started out as a major gift fundraiser at the NSPCC. As an independent trainer he has helped more than 4000 fundraising and development professionals. He is a tutor for the IOF Academy. His clients include Cambridge University, Kings College London, Oxford University, Tate, UNICEF and UCL.

Crystal Apple award winner for excellence in teaching