Conferences & Training

Preconference Workshop: Digital Campaign Planning

April 24, 2019
Hilton Portland Downtown
Portland, Ore., United States
8 :30 a.m. - 12 p.m. Pacific


Ashley Budd, Director of Digital Marketing for Alumni Affairs and Development, Cornell University

If you work in higher ed marketing, engagement or fundraising, you're almost always in a campaign. Coordinated campaigns can help you build communities, raise awareness and drive people to act. In this workshop, you'll map out a campaign plan that will lay the foundation for your digital strategy. Find out how to leverage social, email, web and text messaging channels for different audiences.

Learn how to design a campaign roadmap and reviews the elements of strong marketing and engagement campaigns. The strategies presented rely on collaboration and digital best practices.

Come ready to tackle your next big campaign and create a roadmap to:

  • Raise awareness
  • Cultivate audience participation
  • Drive engagement
  • Support retention

This workshop is held in conjunction with Social Media and Community.

Program starts at 8:30 AM and ends at NOON on Wednesday.

 

Join the Conversation