Conferences & Training

Social Media and Community

April 24 - 26, 2019
Hilton Portland Downtown
Portland, Ore., United States


As the social media universe continues to expand, our schools and institutions have to engage and evolve at the same pace.

How are you listening to your audience members, responding to them, and giving them reasons to keep listening to you? Join us in Portland and go beyond social engagement. Learn to align your content strategy with your overall commuications team's efforts and your institution's goals.

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This conference is designed for all levels of advancement professionals, given the now-ubiquitous nature of social media, its reach and impact.

 

 


Benefits of Attending
  • Learn how to build a strategy for social media storytelling.
  • Identify strengths of each social media platform.
  • Review best practices from peers.
  • Learn to connect with Millennials and Generation Z through social networks.
  • Discover how to use various medias as content marketing platforms.
  • Determine how to use social to launch an institution's brand.
  • Understand how to use social listening to guide engagement and measurement.

Who Should Attend
  • Web and social media strategists
  • Enrollment professionals
  • Digital communication experts
  • Alumni engagement professionals
  • Executives and administrators (vice presidents, school heads)

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