Conferences & Training

Social Media and Community: Storytelling—A Novel Approach

March 30 - April 1, 2016
Hyatt Chicago Magnificent Mile
Chicago, Ill., United States

As the social media universe continues to expand, schools and institutions are expected to engage and evolve at the same pace.

How are you listening to your constituents, responding to them, and giving them reasons to keep listening to you? This conference will go beyond social engagement and delve in to strategic storytelling. Learn to align your content strategy with the goals of your office, and the efforts of the overall communications team.

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This conference is designed for all levels of advancement professionals, given the now-ubiquitous nature of social media, its reach and impact.

This conference is held in conjunction with the preconference workshop, Crafting a Social Media Strategy.  This  workshop will help you develop a strategy for choosing the right social media option for very specific communication purposes.


Benefits of Attending
  • Learn how to build a strategy for social media storytelling.
  • Identify strengths of each social media platform.
  • Review best practices from peers.
  • Learn to connect with Millennials and Generation Z through social networks.
  • Discover how to use various medias as content marketing platforms.
  • Determine how to use social to launch an institution's brand.
  • Understand how to use social listening to guide engagement and measurement.

Who Should Attend
  • Web and social media strategists
  • Enrollment professionals
  • Digital communication experts
  • Alumni engagement professionals
  • Executives and administrators (vice presidents, school heads)

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