Conferences & Training

Institute for Senior Communications and Marketing Professionals

April 16 - 18, 2019
Hyatt Regency Scottsdale Resort & Spa
Scottsdale, Ariz., United States


Senior leaders in today’s communications and marketing shops are tasked with aligning the voice and mission of their institution, implementing brand recognition and strategy, responding to and preparing for campus crisis, and furthering the reach and impact of education.

Take time away from the office to recharge and join your peers in Scottsdale, AZ for a thoughtfully designed discussion on these big issues facing the industry. This institute takes an in-depth look at building strong shops that thrive, that successfully accomplish the tasks at hand, and help elevate their institution’s brand.

Through interactive discussion and collaboration, attendees will tackle subjects such as partnering with leaders across campus, measuring success, hiring and growing your staff, and communicating the value of education. to your audience.

This conference is designed for communications and marketing professionals with senior-level responsibility who are involved with institution-wide marketing and communications strategy and decisions.

Program starts at NOON on Tuesday and ends at NOON on Thursday.

 


Benefits of Attending
  • Share best practices and build a professional support network of peers.
  • Learn from esteemed faculty members as well as attendees with varied expertise on both day-to-day and big picture issues.
  • Discuss the changing face of institutional leadership, and focus on skills needed to excel in the current environment.
  • Gain insight on how to work with other leaders on campus to maximize impact.
  • Best practices on how to handle crisis communication situations.
  • Strategies on how to best communicate the value of higher education to internal and external audiences.

Who Should Attend
  • Associate vice presidents
  • Associate vice chancellors
  • Chief marketing officers
  • Chief communications officers
  • Executive directors
  • Vice presidents
  • Vice chancellors

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