Conferences & Training
Faculty

Conference Chair

Matt Jennings headshot

Matthew V. Jennings
Editor, Middlebury Magazine and Editorial Director, Communications
Middlebury College

Matt Jennings is the editor of Middlebury Magazine, a quarterly periodical published by Middlebury College. Under his guidance, Middlebury Magazine won numerous national awards for general excellence, editorial content and design; has been cited by education associations and journalism foundations for excellence in higher education reporting; and received national plaudits for its 2012 redesign by renowned creative director D.J. Stout.

Jennings has twice co-chaired the CASE Editors' Forum and regularly conducts conference workshops and webinars on editorial best practices. He also co-directs the Middlebury Fellowships in Narrative Journalism and is a member of the American Society of Magazine Editors. In January, he spent two days cloistered in a room with 24 other magazine professionals, judging the best feature writing in American magazines (and ultimately voting on the National Magazine Award in this category). It was as close to nirvana as he'll ever get.



Faculty

Lauren Brown

Lauren Brown
University Editor
University of Maryland

Lauren Brown has nearly 25 years of experience reporting, writing and editing, including the past 10 at the University of Maryland. There, she is editor of Terp magazine, which has won multiple writing and design awards, and she oversees other publications targeting alumni, faculty and staff, and donors. Brown also contributes to branding, admissions and advancement materials created by the university's Office of Strategic Communications. This fall, she will take on the additional role of managing UMD's new daily news site. She previously worked as Annapolis bureau chief at The Baltimore  Sun and wrote and edited at other newspapers.


Beth Elzer

Beth Elzer
Beth Elzer, Creative Director and design nomad in Higher Ed

Beth Elzer has more than 20 years of experience in the higher ed and non-profit sectors. She spent a decade as the creative director for Imperial College London, a research university in the U.K. specializing in STEM. Her role was to oversee, protect and inspire Imperial's brand across all mediums: print, web, signage, film, merchandise, etc. Prior to her appointment at Imperial, she has worked at the following institutions: the American Association for the Advancement of Science in Washington, D.C., the University of Edinburgh in Scotland and Purdue University in her home state of Indiana. Currently Beth is a design nomad doing freelance consulting work for higher ed clients in Europe, Asia and North America. During her career, she has been the recipient of over 60 industry awards including UCDA Awards, CASE Circle of Excellence Awards, as well as appearing in HOW Magazine and Communications Arts.


David Gibson headshot

David J. Gibson
Chief Creative Officer
Hampshire College

David Gibson joined Hampshire College in 2015 as its first chief creative officer, bringing 30 years of experience advancing the interests of mission-driven organizations, with a focus on higher education. He leads a talented team of writers, designers, and media specialists who ensure that Hampshire's story-its values, people, and experimenting pedagogy-are part of the national conversation in education.

He is a former vice president for strategic communications and creative services at Grenzebach Glier and Associates, where he consulted for nonprofit institutions in education and other sectors, including the London School of Economics, the Philadelphia Museum of Art, and Catholic Charities of the Archdiocese of New York. At MIT he was executive director of communications, stewardship, and events for Resource Development and led strategy and creative to support a multi-billion-dollar campaign. He had a similar role at Dartmouth College, where his portfolio included speech writing, film production, and stage-managing dozens of high-profile events. He has held senior editorial roles at higher-education magazines, including Cornell Magazine, where he and his team were twice named by Newsweek as winners of the Sibley Magazine of the Year award. As a former managing editor of Yankee Magazine, he helped earn its first-ever National Magazine Award nomination for reporting.


Pamela Fogg

Pamela Fogg
Creative Director
Middlebury College

Pamela Fogg guides the overall visual tone of communications coming out of Middlebury. She establishes the conceptual and stylistic direction for a variety of projects ranging from admissions recruitment materials to fundraising and web content. She oversees a staff of in-house designers and videographers and orchestrates the contributions of several freelance designers, videographers, photographers and illustrators. She is the chief designer for the award winning Middlebury Magazine.

Since she began working in higher education, she has been involved with the University and College Designers Association (UCDA). She co-chaired 2003 and 2004 Design Summits, 2005-2008 served on the board of directors and executive committee, created and chaired a committee on sustainability and in 2013 and 2014 co-chaired the Annual Design Conferences. She is a big fan and member of the Society of Publication Designers (SPD) and served on the board of AIGA (American Institute of Graphic Artists) Vermont.

Fogg has worked in the field of graphic design for 27 years. She received her bachelor's degree in advertising and design from the School of Visual Arts in New York City. Prior to her arrival at Middlebury, she was design director at South Street Seaport Museum and senior designer at Rizzoli Publications, both in NYC.


Rebecca Lindell

Rebecca Lindell
Associate Director of Content Strategy
Northwestern University

Rebecca Lindell is an associate director of content strategy at Northwestern University, where she manages a half-dozen communication channels, including Weinberg, winner of CASE's 2015 Grand Gold award for magazine publishing improvement. She has worked in higher-ed communications for more than 20 years in a variety of roles, including publications director, alumni magazine editor and homepage editor. A former journalist, she has won awards for news, feature and editorial writing.



Featured Speakers

Tracey Halvorsen

Tracey Halvorsen
consultant, designer, painter, author, and speaker

Tracey Halvorsen is a consultant, designer, painter, author and speaker. Her background in visual art and computer-based technology and her hands-on style of leadership has helped Fastspot consistently create award-winning and industry recognized websites, applications and marketing campaigns.

She has been a speaker and presenter at numerous industry events and conferences. Her speaking career started with the groundbreaking premiere of the interactive project "Memoire" at NYC's 2001 Flash Forward conference, which went on to win the coveted Flash Film Festival award in Amsterdam. She was a panelist on one of 2010 SXSW's most talked about presentations entitled, "We F*cked Up. Now What? Exploring Failure with Happy Cog and Friends" and spoke at the 2010 CASE Summit for Advancement Leaders. More recently she presented "Become a Storymaker" at Confab London and at SEER in Philly, as well as "Creating Healthy Client Relationships" at Owner Summit, Austin 2015. She also presented "The Art of Content" at the Wharton Web Conference in July 2015. In 2016 Halvorsen was named an Ernst & Young Entrepreneur of the Year Finalist.


Dale Keiger
Editor, Johns Hopkins Magazine
Johns Hopkins University

Dale Keiger is editor of Johns Hopkins Magazine. He has had a 40-year career as a writer and essayist, publishing more than 2,000 pieces in publications as sundry as The New York Times, Travel & Leisure, the MLB All-Star Game Program, and Motorcycle Dealer News. He has been at Johns Hopkins Magazine for 24 years and is author of the blog UMagazinology, and the host of a new podcast from Johns Hopkins Magazine, called "The Known World."


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Rick Landesberg
Principal
Landesberg Design

Rick Landesberg is the recently-retired principal of Landesberg Design, a Pittsburgh-based firm devoted to design for the common good. His work has received awards from AIGA, the Art Directors Club, Communication Arts magazine, Print magazine, the New York Type Directors Club, the Art Directors Club of Los Angeles, CASE, the American Association of Museums, and the University and College Designers Association (UCDA). The firm's clients include Northwestern University, Harvard Medical School, Kenyon College, Tulane University, Carnegie Mellon, Columbia Business School, Tulane University, University of Massachusetts/Amherst, and Texas Tech University.

He has lectured on design issues nationally and abroad, and has judged the Communication Arts Design Annual competition. He was a founder and board member of the Pittsburgh chapter of AIGA, and was a long-time member of the faculty of Carnegie Mellon University's School of Design. His TEDx Talk, "Design and Generosity," can be viewed on YouTube. He is a proud recipient of the prestigious AIGA Fellow Award.

Landesberg received a bachelor's degree from University of the Arts, and also holds a Certificate, Advanced Course of Study, from Central St. Martins College of Art, London.



Crystal Apple AwardCASE Crystal Apple Award winner for excellence in teaching