Conferences & Training
Programme - CASE Nordic Summit 2019

2019 Programme

*CASE reserve the right to amend the programme*

Wednesday 10 April 2019

The Fundamentals of Major Gifts Masterclass
Are you involved in raising big donations for your school, organisation or institution? Do you want to raise your sights to the next level? Then join us for this junior half day masterclass for a practical learning experience and expert advice on major gifts. At this masterclass you will learn how to effectively work with your colleagues and volunteers to secure and steward large donations and return to work with new ideas and renewed confidence to secure major gifts that make a difference to your school, organisation or institution, and the lives of your donors.
Teppo Heiskanen, Director for Advancement and Corporate Engagement, Aalto University
Bruno van Dyk, Senior Vice President, GG+A UK and Europe
*Extra charge - email sbradshaw@case.org to register

13:00 - 13:15 Getting to know each other, setting objectives for the afternoon/ice-breaker

13:15 - 13:45 Town Hall conversation on major gift fundraising - with a Nordic twist

13:45 - 14:45 Group discussion and report-back on readings (articles and case studies) received prior to the Master Class

14:45 - 15:00 Refreshment and Networking Break 

15:00 - 16:00 Exploring Donor Motivation 
Key components that drive high performance Major Gift programmes
 Formulating philanthropic propositions that are compelling
 Crafting and executing an "architecture of engagement"
 Aligning and connecting our strategic imperatives with a donor's personal interests and values
 Configuring "inspired asks"
 Delivering stewardship beyond the expectation of each donor
 Identifying a pipeline of prospective donors for whom what you do matters

Moving to the ask
 The anatomy of solicitation
 Why asks fail

16:00 - 16:45 Interactive group-work followed by role-play to various scenarios provided by the facilitators

16:45 - 17:00 Final conversations, revisiting the objectives for the afternoon, and wrapping-up

*To register for the Major Gifts pre conference Masterclass, please email Seren Bradshaw, sbradshaw@case.org

Marketing

Fundraising

Alumni Relations

All Disciplines

Strategy

Communications

Marketing Fundraising Alumni Relations All Disciplines Strategy Communications

Thursday 11 April 2019

09:00 - 09:45 Registration and Welcome
Louise Seest, Director of CBS Business, Copenhagen Business School

09:45- 10:45 The Duty of Business Schools: Creating Capabilities for Future Society
Business Schools need to far better prepare their graduates for future societies. This requires a deeper understanding about such future societies plus an aspiration to better provide the capabilities that graduates need to thrive in them going far beyond simple cognitive, social, technical-physical, and ethical skills. Gregor will outline the way Copenhagen Business School is responding to that double challenge.
Gregor Halff, Dean of Education, Copenhagen Business School

10:45 - 11:15 Speed Networking

11:15 - 12:00 Campfire Discussions

Alumni Relations

1. Alumni Events
Morten Hilt,
Head of Alumni, Norwegian School of Economics

Alumni Relations

2. Alumni Affiliations and Identity

All disciples

3. Sustainable Network of International Hubs - How Strategy sets the Course
Institutional focus on international recruitment and educating young talents to a global workplace creates wonderful possibilities to grow and develop an international alumni relations program. What are the different building blocks for developing a coherent and strategic international hubs program.
Audrey Paton,
International Alumni Relations Manager, BI Norwegian Business School

Alumni Relations

4. Successful Alumni Relations at Business Academies and University Colleges
Business academies, university colleges and schools differ from universities as institutions - but do they face the same challenges and find success in the same areas? This campfire discussion focuses on the challenges at hand when building an alumni network, growing the alumni engagement and developing new initiatives at institutions. The discussion is led by Line Axelsen, Alumni Development Manager, Aarhus BSS - Aarhus University, Denmark. Line has acted as consultant for numerous university colleges in Denmark.
Line Axelsen,
Alumni Development Manager, Aarhus

MarketingStrategy

5. Growing Brands through Media Strategy

Marketting

6. Trends in Digital Channels and Consumer Behaviour

Fundraising

7. Making the Ask 

Fundraising

8. Digital Fundraising and New Innovations

FundraisingCommunications

9. Fundraising and Communications
Jonas Wescke,
Fundraising Communications Manager, Stockholm School of Economics
Annika Lina,
Communications and Marketing Manager for Advancement and Corporate Engagement, Aalto University

All Disciplines

10. Continuing Education - Convincing Others to Invest Time and Money in it
Aarhus BSS - Aarhus University offers a wide range of executive educations - i.e. the Master in Business Administration, HD, Master in Digital Innovation plus a wide range of courses within strategy, communication and leadership. Offers that give participants the opportunity to get new perspectives on their daily work, establish valuable networks, advance their career and challenge themselves on a personal level. On the other hand, executive education also means investing both time and money for the participants. This campfire discussion will focus on sharing experiences when it comes to marketing executive education and courses. Learn more about the how it's done at Aarhus BSS.
Kit Krüger, Marketing Coordinator, Aarhus University

Campfire discussions are offered on a first come first served basis.

12:00 - 13:00   Networking Lunch

13:00 - 14:00   Elective Session 1 (choose one)

Fundraising

Major Gifts and Major Challenges
The road to securing a major gift can be long and winding. Are there ways to make the journey a bit more smooth and even faster? Are there common pitfalls that you can learn to avoid? How do you tackle the trickiest situations and stay alert to rapid changes in your donor engagement? In this interactive session, we will look into the basic major gifts cycle, then share examples and invite you to present yours. We will then address them with all the experience and wisdom present in the room.
Teppo Heiskanen,
Director for Advancement and Corporate Engagement, Aalto University
Bruno van Dyk,
Senior Vice President, GG+A UK and Europe

Alumni Relations

Alumni Advisory Boards
Mikala Gyllinge,
Alumni Relations Manager, Copenhagen Business School
Chaired by: Emma Jones,
Advancement Director, Stockholm International School

Marketing

Trends in Digital Channels and Consumer Behaviour
Camilla W. Rasmusson, Digital Lead, Carat

14:05 - 14:50   Showcase Session

14:50 - 15:15   Coffee and Networking Break 

15:15 - 16:15   Elective Session (choose one)

Alumni Relations

Panel Discussion on Alumni Reunions and Alumni Days
Morten Hilt,
Head of Alumni, Norwegian School of Economics
Karin Folcker, 
Project Manager, Stockholm School of Economics
Lisbeth Ihlemann, Senior Advisor, Alumni Relations, Copenhagen University

Strategy

CRM - Is The Point of Journey to Arrive?
Join for an honest account of AU CRM's journey from a grass root initiative to a (hopefully) strategic program for managing crucial aspects of Aarhus University's external relations. Lene Lund will be speaking about Aarhus University's experiences with implementing CRM in Alumni Relations, Career Services and Executive Education as well as other university-wide business areas. Hear about how a guerilla warfare on spread sheets slowly, but surely, is becoming a mission of change management and digitalization. And about how we tackle the issues of data and permission management (GDPR), while surviving organizational challenges in our path.

Is CRM a system or culture? Why does everyone talk about integrations?
Come and hear our experiences in implementing CRM in both new way of working and a tool for successful data management in University.
Based on experiences we will discuss on benefits, pitfalls and success stories on our CRM roadmap.

Lene Lund, CRM Manager, Aarhus University
Ville Krannila, Head of CRM and Analytics Aalto University

Fundraising

Corporations and Universities: How Do Successful Partnerships Work?
Corporations and universities cooperate in many ways: through research projects, educational programs, branding opportunities, and donations. How do these different ways of working look from the company's point of view? What creates a meaningful partnership? When corporations donate, why do they do so? Is the landscape of university-company cooperation changing e.g. because of life-long learning? In this panel, three corporate representatives give their view. Come and ask all the questions that you've always wanted to!
Chaired by: Teppo Heiskanen, Director, Advancement and Corporate Engagement, Aalto University


16:15 - 19:00   Free time

19:00 - 19:30   Reception

19:30   Dinner


Friday 12 April 2019

09:00 - 09:45 Campfire Discussions

Alumni Relations

1. Alumni Events
Morten Hilt,
Head of Alumni, Norwegian School of Economics

Alumni Relations

2. Alumni Affiliations and Identity

All disciples

3. Sustainable Network of International Hubs - How Strategy sets the Course
Institutional focus on international recruitment and educating young talents to a global workplace creates wonderful possibilities to grow and develop an international alumni relations program. What are the different building blocks for developing a coherent and strategic international hubs program.
Audrey Paton,
International Alumni Relations Manager, BI Norwegian Business School

Alumni Relations

4. Successful Alumni Relations at Business Academies and University Colleges
Business academies, university colleges and schools differ from universities as institutions - but do they face the same challenges and find success in the same areas? This campfire discussion focuses on the challenges at hand when building an alumni network, growing the alumni engagement and developing new initiatives at institutions. The discussion is led by Line Axelsen, Alumni Development Manager, Aarhus BSS - Aarhus University, Denmark. Line has acted as consultant for numerous university colleges in Denmark.
Line Axelsen,
Alumni Development Manager, Aarhus BSS

MarketingStrategy

5. Growing Brands through Media Strategy

Marketting

6. Trends in Digital Channels and Consumer Behaviour

Fundraising

7. Making the Ask 

Fundraising

8. Digital Fundraising and New Innovations

FundraisingCommunications

9. Fundraising and Communications
Jonas Wescke,
Fundraising Communications Manager, Stockholm School of Economics
Annika Lina,
Communications and Marketing Manager for Advancement and Corporate Engagement, Aalto University

All Disciplines

10. Continuing Education - Convincing Others to Invest Time and Money in it
Aarhus BSS - Aarhus University offers a wide range of executive educations - i.e. the Master in Business Administration, HD, Master in Digital Innovation plus a wide range of courses within strategy, communication and leadership. Offers that give participants the opportunity to get new perspectives on their daily work, establish valuable networks, advance their career and challenge themselves on a personal level. On the other hand, executive education also means investing both time and money for the participants. This campfire discussion will focus on sharing experiences when it comes to marketing executive education and courses. Learn more about the how it's done at Aarhus BSS.
Kit Krüger, Marketing Coordinator, Aarhus University

Campfire discussions are offered on a first come first served basis.

09:55 - 10:55   Elective Session (choose one)

Fundraising

International Fundraising
Peter O'Connor, 
Development Manager (Asia), Imperial College London
Pia Dolivo, Head of Community Relations and Fundraising, University of Helsinki

StrategyMarketing

Branding in the Digital Age 
Pt 1. Digitalization of markets, media channels and consumers' decisions making challenges marketing practice. One consequence is that many marketers, including academic institutions, focus on tactical and short-term goals in their marketing efforts. A key question is whether the traditional strategic understanding of branding is relevant in the digital age? In this session, Olsen will discuss challenges to branding as a result of digitalization of marketing. These challenges influence branding practice, but do not necessarily invalidate basic branding principles. On the contrary, branding will continue to be important in the future. 
Professor Lars Erling Olsen, Dean for Bachelor Programs and Professor of Marketing, BI Norwegian Business School

Pt 2. If digital practices are an increasing norm, what can an institution do to stand out? Increasingly we are competing at a global level, but sometimes the best way to get noticed is more hands-on, local and physical. Lewis will look at the space between a digital and traditional marketing with cases and discussions about how this can scale and the importance of storytelling across mediums.
David Lewis, Senior Manager, Marketing and Brand, Aalto University

All Disciplines

Master Merit Society - Cultivation of High Performing Students and Future Leaders
Corporations need young, aspiring professionals who have the full package: academic smarts, leadership potential, global mind-sets, strong interpersonal skills, and, most importantly, a commitment to continuous development and learning. The Master Merit Society is a platform for interaction between high performing students, corporate partners, faculty, and the Alumni Advisory Board designed to enhance the candidate profile and develop future leaders. The Master Merit Society provides opportunities for professional and leadership development, a pathway to PhD and a facilitated high level networking with executive alumni and a bridge to the alumni community. Membership eligibility is determined by the student's academic and leadership record, and is exclusively for full-time MSc students. How do we create value for everyone involved?
Adriana Jansen,
 Corporate Relations Manager, Innovation & Outreach, BI Norwegian Business School

10:55 - 11:15   Coffee and Networking Break

11:15 - 12:15   Elective Session (choose one)

Alumni Relations

Making International Alumni Relations Work for You

Marketing

Marketing Campaigns Showcase
1. Enjoy Campus Life: Campaigning for a Better Study Start
New students at CBS were presented with the concepts PERFEAR, BELONE and DRUMB in a campaign effort to start a conversation about the mixed feelings, nervousness and confusion associated with starting university. Hear about the creative process behind the campaign, the student involvement, the politics and not least the outcome.
Marie Pade, Communications Advisor, Copenhagen Business School

2. Topic to be added
Brit Moen Tjørstad,
Senior Advisor, NTNU
Bjørg Danielsen,
Senior Advisor, NTNU

Fundraising

Fundraising with a Small Team, and Limited Budgets - External Relations and Fundraising; Just do it!
Even with a small team and limited resources you can achieve at lot when it comes to working with external relations and fundraising. However, you need strong support from management/ the president, clear and realistic goals, a lot of energy and you definitely need to focus.
Håkan Simonsen,
Fundraising Director, Chalmers University of Technology


12:15 - 13:15   Networking Lunch 

13:15 - 14:15   Elective Session (choose one) 

CommunicationsMarketing

Marketing and Customer Insight

Fundraising

Stewardship and Recognition Circles
Gemma Wicks,
Head of Supporter Engagement, Imperial College London

Alumni Relations

Volunteer Recognition Workshop

14:20 - 15:20   Closing Plenary - Behavioural Economics and Fundraising?
Dr. Panos Mitkidis,
Associate Professor of Behavioural Economics and Decision Making, Aarhus University, Denmark

15:20 - 15:35   Final Comments and Wrap Up

15:35   End of Summit


* CASE Europe reserves the right to amend the programme at any time