Conferences & Training
Program - Conference for Newcomers in Alumni Relations

Day 1 Day 2 Day 3
Day 1, Wednesday, Dec. 6

NOON-1:00 PM
Registration

1:00-2:00
Welcome, Faculty Introductions and Conference Overview

2:00-3:00
What is—and isn't—Alumni Relations?
Here's everything you ever wanted to know about alumni relations but were afraid to ask. Faculty will offer advice on how to shape and manage expectations, maximize resources, use staff and leverage internal partners.

3:15-4:15
Trends in Alumni Relations
This isn't your grandparent's alumni association! (Well, unless you're a legacy.) The way universities approach alumni relations has evolved through the decades, and continues to change to this day. Advances in technology and research, as well as changes in alumni behaviors, needs and wants has shifted the focus of many alumni relations shops. This session investigates some of the emerging trends and strategies that best practice universities are using to engage their alumni base in 2017 and beyond.

4:15-5:00
Ten Tips for Making the Most of this Conference

5:00-5:15
Afternoon Wrap-Up

5:15-6:00
Networking Reception

6:00
Conference Adjourns for the Day
Dinner on your own

[back to top]

 

Day 2, Thursday, Dec. 7

8:00-9:00 AM
Continental Breakfast Roundtable Discussions
Suggested topics include:

  • Programming for alumni of online degree programs
  • Managing up and down
  • Engaging volunteers in admissions
  • Managing alumni boards and committees
  • Leveraging campus milestones to build alumni programming
  • Positioning annual giving as "alumni engagement"

9:00-9:15
Day 2 Welcome and Agenda Review

9:15-10:15
Alumni Relations and Development: A Happy Marriage?
Every relationship has its ups and downs. Successful marriages depend upon respect, transparency, communication and shared goals. The marriage between alumni relations and development is no different. Explore strategies your institution can employ to ensure that alumni relations and development exist as equal partners. Let us help you make sure that your vice president doesn't have a second career as a marriage counselor.

10:30-11:30
Elective Sessions (choose one)

  • Student-Alumni Programming
    It's pretty infrequent that alumni simply fall from the sky. More often than not, alumni begin their institutional relationship as students. Productive alumni relations programs understand that engaging with students in strategic ways supports the framework for sustainable alumni engagement. Review strategies for creating programming that both demonstrates worth to your current students and illustrates to alumni how they can positively impact the student experience.
  • Signature Events and Reunion/Alumni Weekend
    Signature events can be an enriching part of an alumni relations program if executed effectively. Explore ideas for creating, implementing and evaluating higher-level events, including presidential, awards and alumni weekends. Review best practices for building traditions and bringing alumni back to campus.
  • ROI: Measuring the Effectiveness of Your Alumni Relations Program
    It's the $64,000 question when you are asking for resources. "Why should an organization invest in alumni relations and how do we prove its worth?" Sometimes even more importantly, how do we know if we are doing it well? We'll investigate some popular metrics for alumni engagement and discuss ways to showcase and measure your success.

11:30 AM-1:30 PM
Faculty-led Lunches (on your own)

1:30-2:30
Elective Sessions (choose one)

  • Volunteer Management Basics
    Volunteers—love 'em or hate 'em—they are a critical part of a successful alumni engagement strategy. Review the basics of recruitment, management, training and stewarding volunteers to develop a comprehensive approach to volunteer management. This session demonstrates strategies that help ensure that alumni are connected to your institution in meaningful ways while also aiding the institution in achieving essential objectives.
  • Affinity/Constituent Programming
    In alumni relations, one size definitely does NOT fit all. Engaging your alumni through their affinity or special interest can sometimes be the carrot they need to get involved with your alumni association. In this session we'll look at trends and themes that universities are using to engage their alumni base through their specific affinities. From veterans groups to multicultural associations to book clubs, learn how to engage alumni through the interests they are most passionate about.
  • Alumni Benefits: What are the Benefits of Membership?
    In an era when dues-paying alumni associations are diminishing, how is an alumni relations professional supposed to demonstrate value in alumni association membership? Explore ways for effectively articulating the benefits of alumni association membership by outlining a new definition of benefit and suggesting an initial roadmap for communicating a new understanding of membership to your alumni base.

2:45-3:45
Elective Sessions (choose one)

  • Alumni Communications
    From traditional media to new media, successful alumni engagement depends upon a clear understanding of your alumni population's demographics. In fact, if your message and delivery isn't working, then your engagement programs will suffer. Review trends and best practices in alumni communications and explain how to integrate traditional and new approaches to create an effective multichannel alumni communications strategy.
  • Young Alumni Engagement
    Ensuring that students transition effectively into alumni citizenship is crucial to the success of any alumni relations program. Review the student to alumni transition and outline strategies for recruiting—and sustaining—young alumni volunteers and participants at your institution.
  • Chapter and Club Programming
    Chapters and clubs may be one of the more established models of alumni engagement, but the opportunities to expand on the traditional are endless. This session addresses the many ways you can creatively leverage your chapters and clubs to keep alumni connected to each other and the institution. Discuss new ideas and best practices for working with remote volunteers, developing sustainable structures, using technology and working with limited resources.

4:00-5:00
Faculty Q&A

5:00
Conference Adjourns for the Day
Dinner on your own

[back to top]

 

Day 3, Friday, Dec. 8

8:00-9:00 AM
Continental Breakfast Roundtable Discussions
Suggested topics include:

  • Programming for alumni of online degree programs
  • Managing up and down
  • Engaging volunteers in admissions
  • Managing alumni boards and committees
  • Leveraging campus milestones to build alumni programming
  • Positioning annual giving as "alumni engagement"

9:00-9:15
Day 3 Welcome and Agenda Review

9:15-10:15
Keynote Address: From Alumni Relations to a College Presidency
Speaker: Thomas J. Minar, President, Franklin College

10:30-11:30
Your Career in Alumni Relations Panel

11:30 AM-NOON
Faculty Q&A and Wrap-up

NOON
Conference Adjourns

[back to top]

Day 1 Day 2 Day 3