Conferences & Training
Program - Multimedia Workshop

Day 1 Day 2 Day 3
Day 1, Wednesday, June 15

NOON-1:00 PM 

Welcome and Introductions

Making Sense of Multimedia in 2016
360 VR video, SnapChat stories, audio podcasts and animated GIFs are just some of the "digital threads" that make up the tapestry that is multimedia in 2016. How did we get here? What opportunities do these diverse streams offer in terms of higher ed digital strategy?

Multimedia veteran Ravi Jain takes a long look back at not only his 25+ years producing innovative digital media but further back to the genesis of employing multiple media elements to tell stories. With historical and contemporary examples, Jain will break out the conceptual cornerstones to effective multimedia experiences and offer practical approaches to successfully deploy in the higher ed landscape.

How to Conceive, Construct and Tell a Great Story
Learn about the art of storytelling from Nina Seavey, an Emmy Award-winning filmmaker and nearly 30-year veteran of the documentary world. Her work can be seen in cinemas, on television, on multiple platforms of ancillary media and in museum installations across the globe.

Networking Reception
Bring your business cards and chat informally with faculty and participants. Complimentary hors d'oeuvres and beverages.

Conference Adjourns for the Day
Dinner on your own

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Day 2, Thursday, June 16

8:00-9:00 AM
Continental Breakfast

The Visual Story: Harnessing the Potential of Photo and Video
How do institutions effectively use the full potential of photography and video to communicate their strategic messaging? This session will provide hands-on techniques to effectively use image and video delivery platforms to engage targeted audiences with compelling stories. Participants will examine the potential of hybrid formats like Instragram and Snapchat; learn to balance marketing and authenticity with visual communication; leverage the impact of short form video; and break down the fundamentals of the composed shot.

Elective Sessions (choose one)

  • Live Content and Higher Ed: Perfect Together?
    What place does instant streaming have in the context of higher ed marketing? It used to be that we'd have to arrange recording live events with a large camera, planning and coordination. Now? iPhones and other mobile devices give us access to apps like Periscope, Facebook/Twitter Live, Beme, Livestation and other tools that can be deployed at a moment's notice. Explore the place of live content, the art of engaging (and retaining) users and measuring the impact of live video integration into a social media content calendar and strategy plan. Discuss tactics, training and discerning the best ways to deploy live content to maximize its reach and impact.
  • The Serial Effect: Audio-based Content
    Spurred on by NPR's 2014 runaway hit, "Serial," the podcast appears to be enjoying a renaissance—but there's more to audio content than just podcasts. In addition to the whats and hows of creating a podcast, learn about the role of audio in multimedia, soundscaping and sonic branding, and why audio might just be the most effective communication channel there is.

11:45 AM-1:00 PM
Lunch on your own

Content Strategy Myopia: Toward a Toolkit for Better Content
How does our perception of our audience influence the ways we develop content for our university websites? Explore the mistakes made with regard to building content across mediums and identify the ways we can revamp digital content to reflect our actual audiences.

Elective Sessions (choose one)

  • Press Play: Engaging Constituents Through Games
    Play is fundamental to human experience, but is often ignored in educational communications efforts. Explore the nature of play and games, understand how people respond to and interact with them, and discover how schools can use them to drive engagement among their constituents.
  • Scalable Video Production
    Explore techniques and approaches to video production that can be applied at any budget. Learn to act as a producer, work with videographers and bring your institution's stories to the audiences you want to reach.

Measuring Results: Faculty Panel
After deep dives that highlight the breadth of the multimedia experience, the workshop faculty gather for a panel discussion on quantifying success. What are metrics that matter with multimedia? How have different institutions discerned which data yields results which are actionable?

Conference Adjourns for the Day
Dinner on your own

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Day 3, Friday, June 17

7:00-8:00 AM 
Continental Breakfast

Group Creative
After learning how to conceive, construct and tell a great story; and learned insights for the faculty, participants will be separated into small groups to develop a storyboard for a specific call to action.

Storyboard Review and Feedback

11:30 AM-NOON 
Q & A and Conference Wrap-Up

Conference Adjourns

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Day 1 Day 2 Day 3