Conferences & Training

Conference Chair

Jeff Liebermann

Jeff Liebermann
Assistant Vice President of Development, Main Campus
University of Iowa Foundation

Jeff Liebermann is the assistant vice president for main campus development at the University of Iowa Foundation. In addition to his role as a major gifts officer, he is responsible for overseeing Iowa's fundraising programs in the College of Law, university non-collegiate programs, and the regional development team.

He joined the UI Foundation in 1998 as an associate director of development for the College of Liberal Arts and Sciences (CLAS), then in 2005 became the executive director of development for CLAS. At Iowa, he has worked through two $1+ billion comprehensive campaigns, including four building projects.

Prior to the UI Foundation, he served as the director of alumni programs at the University of Iowa Alumni Association (1995-1998) and the assistant director of alumni relations at the University of Northern Iowa (1989-1995).

Liebermann has a deep background in CASE service, including serving as the chair of the board for CASE V, five years on the faculty of the CASE Summer Institute in Alumni Relations, three years on the CASE V conference committee, participation on numerous CASE conference faculties, and presenting educational sessions at the CASE IV, V, and VI conferences. He received the CASE Crystal Apple Award for excellence in teaching in 2016.

He received his bachelor's degree in public relations from Northern Iowa in 1988 and his master's degree in journalism from Iowa in 2002.


Kayla Hale

Kayla Hale
Vice President for Institutional Advancement
University of Tulsa

Kayla Hale is a 27-year veteran in the field of institutional advancement in both the public and the private sectors of higher education. She serves as the vice president of institutional advancement at the University of Tulsa where she is responsible for the leadership and strategic advancement of Oklahoma's most prestigious private institution of higher education. Hale leads a staff of 60 in the areas of development, stewardship, alumni relations, marketing and communication, donor services and special events.

Hale previously held the position of assistant vice president for university development at OU-Tulsa where she was responsible for building the framework for a new development operation. She is the former director of development for the College of Engineering and Natural Sciences at TU. She also served as director of development and alumni relations at Rogers State University in Claremore, Oklahoma, and as director of public relations and publications at Friends University in Wichita, Kansas.

She has been actively involved in CASE for 25 years, and has served on the CASE National Board of Trustees, and represented CASE District IV in a number of leadership capacities including district chair, conference chair and program chair of District IV. She has been a frequent speaker for CASE at both the national and district level. She has been a faculty member for CASE at seven national "Newcomers to Development" conferences. At all national conferences where she has presented, she has been evaluated by conference participants as a "heavy hitter."

Hale holds a bachelor's degree from Pittsburg State University in Pittsburg, Kansas, and a master's degree in management from Friends University in Wichita, Kansas. In 2008, she received her doctorate in organizational leadership from the University of Oklahoma.


Peter Rooney
Atlanta Youth Academy

Peter Rooney is president of the Atlanta Youth Academy in Atlanta, Georgia, and a former member of the CASE Board of Trustees. Prior to his current position, Rooney served as vice president for development and alumni relations at Oglethorpe University, director of development at the Westminster Schools, both in Atlanta, and director of development at Rhodes College in Memphis. Rooney has more than 30 years of experience in advancement with expertise in planned giving, campaign management, communications, marketing and alumni relations, among others. In addition, his work to cultivate donors through one-of-a-kind events has helped grow the annual fund donor base and raised hundreds of millions of dollars for institutions.

Rooney is a past chair of CASE District III and is active on numerous boards including the Algernon Sydney Sullivan Foundation and the Atlanta-based Student Aid Foundation. He has served on or chaired numerous community boards in the Atlanta area, including the Buckhead Business Association, Heritage Sandy Springs and the Commerce Club. A native of the Atlanta area, Rooney is a graduate of the Westminster Schools, received his bachelor's degree from Rhodes College and his master's degree in educational leadership from Kennesaw State University.

Jeffrey Schoenherr

Jeffrey Schoenherr
Assistant Vice President
The Ohio State University Foundation

Jeff Schoenherr is a 22-year professional in institutional advancement. He has served in increasingly greater roles at some of the nation's most prestigious institutions, including Harvard, Johns Hopkins, and the University of Michigan.

Currently, as assistant vice president of principal gifts, he helps to manage principal giving at The Ohio State University; guides fundraising efforts for the university's Discovery Themes; and oversees specific areas of central development.

Formerly, as vice president at Emerson College, he created best practices in alumni, parent, and donor relations and developed a strategic plan, which was leading the college to its first-ever comprehensive fundraising campaign. Under his leadership, the college experienced three consecutive record-breaking years of fundraising and engagement.

At Harvard Law School, Schoenherr managed all aspects of alumni relations, the annual fund, major gifts, and gift planning, leading a staff of 25 professionals. For 10 years at Johns Hopkins, he directed a team responsible for regional and international major gifts, which helped the university successfully complete the $3.74 billion "Knowledge for the World Campaign." Among other responsibilities, his team successfully engaged alumni, parents and friends for the university and departments of medicine, and hosted regional campaign outreach events.

Schoenherr started his career at the University of Michigan, where he received a bachelor's degree in political science, working in the Office of Undergraduate Admissions, as an engagement director for the alumni association, and in development for the Ross School of Business.

Crystal Apple AwardCASE Crystal Apple Award winner for excellence in teaching