Conferences & Training
Faculty - Homecomings and Reunions

Conference Chair

Patrick Auerbach

Patrick Auerbach
Associate Senior Vice President for Alumni Relations
University of Southern California

Patrick Auerbach was named associate senior vice president for alumni relations in July 2013, and is responsible for managing all operations of the USC Alumni Association and serving as the university's primary representative to its alumni. He advances USC's mission by developing and implementing programs, events and services to engage the Trojan family's diverse alumni constituency of more than 385,000 and works closely with the USC Alumni Association Board of Governors. As part of his senior management role in university advancement, he supervises USC Associates, the university's 2,500-member premier academic support group.

Auerbach has been with the USC Alumni Association since January 2008 and was promoted to executive director of alumni relations in March 2010. He initially joined the Trojan family in July 2000, when he was hired by USC Athletics as director of women's basketball operations and marketing, managing all team operations, directing marketing and ticket sales initiatives and supporting local USC community outreach projects.

After earning his bachelor's degree in sociology from UCLA and his master's degree in sport administration from the University of Tennessee-Knoxville, he spent the first six years of his career in the sports and entertainment industry, working as director of media and public relations for the Atlanta-based Women's Basketball Coaches Association and then serving as assistant general manager/director of public relations for the WNBA's Detroit Shock expansion franchise.

He became a USC alumnus in 2008 when he earned his doctorate from the Rossier School of Education. He is also serves on the Executive Committee of PCUAD (Association of Private College and University Alumni Directors) and is an active member of CAAE (Council of Alumni Association Executives) and CASE.



Faculty

Danielle Harvey Stinson

Danielle Harvey Stinson
Assistant Vice President, Alumni Relations
University of Southern California

Danielle Harvey Stinson is the assistant vice president for alumni relations at the University of Southern California (USC), a private research institution located in the heart of Los Angeles. As a senior manager of the USC Alumni Association, she leads a diverse 15-member team of professionals responsible for engaging all alumni lifelong and worldwide through a vast array of programs, services and events. Her portfolio includes the award winning USC Women's Conference, Reunion Weekend and Alumni Leadership Conference, as well as oversight for the LGBT Alumni Association, regional clubs and chapters, industry and affinity networks, and generational groups.

With more than 14 years of experience in alumni relations and development, Stinson has a proven record of accomplishment in program development, volunteer management, organizational leadership, strategic planning, relationship building and fundraising. Her passions include teaching, mentoring and empowering women and children in addition to writing and other creative outlets.

She earned a bachelor's degree in education from the USC Rossier School of Education and is currently pursuing an executive master's degree in leadership from the USC Price School of Public Policy.


Ryan Catherwood

Ryan Catherwood
Assistant Vice President, Alumni and Career Services
Longwood University

Ryan Catherwood is the assistant vice president, alumni and career services at Longwood University. He leads a team of seven full-time employees and a dozen student employees operating out of two spaces on campus. Prior to joining Longwood, he was the director of digital engagement strategy in the University Advancement Office at the University of Virginia. Early in his career, he obtained event-based professional experience in the hospitality industry through positions as a banquet manager, convention services manager and eventually catering sales for a Sheraton hotel.

Catherwood attended the University of Queensland Business School in 2007, and it was at UQBS that he began work in higher education administration as an intern in the marketing department. After transitioning back to the United States, he worked at a private, boarding secondary school as the director of marketing and communication before leaving for a position in the Office of Alumni Affairs at Washington and Lee University. At Washington and Lee, he served as the primary manager of all marketing and communications.

For two and a half years, he hosted a professional development web show called "Advancement Live" that featured interviews with industry thought leaders. He is passionate about network building and developing engagement strategies. He is regular contributor to http://www.higheredlive.com and frequently publishes on Linkedin.


Michael Pede’

Michael Pede’
Associate Vice President – Alumni Relations
University of Houston

A 1989 graduate of UH's Conrad N. Hilton College of Hotel and Restaurant Management, Pede has been a devoted Cougar fan ever since the excitement of Phi Slama Jama brought him from his hometown of Philadelphia to study at the University of Houston. During college, he served as Shasta, the university's mascot for two years, beginning in 1987, and he hasn't stopped cheerleading for UH since. Following graduation, he served in several capacities at UH Athletics from 1989-1993, before serving 13 years as assistant and associate AD for Rice University.

Beginning in 2006, Pede was in private business for three years and also extended his resume as vice president of North American Music for LiveNation in Houston. Associate vice president for alumni relations at UH, he has been leading UH alumni relations programs since rejoining his alma mater in 2010 with UHAA.

He currently serves on advisory boards for Bank of America and Liberty Mutual alumni affinity programs, and on the boards of the Council of Alumni Association Executives and the TD Club of Houston. He has also served as the chair of the CASE IV Conference in 2017 in Ft. Worth, having already served CASE IV as programming chair for the 2014 conference in Houston. He has also been recently added to the CASE Commission on Alumni Relations and serves on committees at the Houston Livestock Show and Rodeo and Texas Bowl. He is the current chair of the American Athletic Conference Alumni Council and a past board member of the National Association of Collegiate Marketing Administrators. 


Laura  Wayland

Laura Wayland
Executive Director, Northwestern Alumni Association
Northwestern University

Laura Wayland, executive director of the Northwestern Alumni Association, joined Northwestern in 2013 and is responsible for the overall leadership and direction of the alumni programs and executive support of the Alumni Association Board. Under her leadership, there has been increased focus on engaging our alumni population through professional development, social, cultural and intellectual engagement opportunities while broadening the reach of Northwestern more globally.

She came to Northwestern from Georgetown University where she served as the senior director for alumni relations and reunion campaigns.