Conferences & Training

8:30 a.m.


9 a.m.

Welcome and Introductions

9:15 a.m.

Topic 1 - Writing 101

Nobody writes letters anymore, right? So professional business writing must be irrelevant? Definitely not. In order to engage with stakeholders and colleagues effectively and build good relationships with them, you need to communicate with them appropriately. Email is often the most common form of communication in a business context, but other channels are now coming into play more and more (for example SMS and WeChat) so how do you write a good business email?

Your role in Advancement is to articulate the goals of the University and what is being offered to donors, prospects, alumni and friends that engages and excites them to buy-in and offer support (in all its forms). How you express yourself is a critical part of being successful in this work.

This session explore what makes a good business communication and will teach you how to frame what you're talking about from the ground up - no matter what channel you're using. The session will also cover some specific email etiquette to help you manage your inbox and ensure you don't drive your colleagues crazy by swamping theirs. 

10:15 a.m.

Networking and Refreshment break

10:35 a.m.

Case studies on writing 

Do you know the difference between a proposal and a Case for Support? Do you know when you need one or the other? This session will start by unpacking the fundamentals of the typical long-form documents that are presented to potential donors. When you've worked out which you need, how do you go about building it?

The academy holds the key to fundraising opportunities for the institution. It is the passion and expertise of the academics that needs to be communicated to donors and potential donors. But the area of research or the language that academics use to explain their work may not be easy for the layperson to access. Advancement staff often have to play the role of translator. Similarly, potential donors may have a clear vision of what they want to achieve with their philanthropy but they may not.

How do Advancement staff play a role in unpacking the donor's passion and matching that to the expertise in the academy? This session will explore the way Advancement staff can make the most of their roles as facilitators and brokers through the development of eloquent Proposals and stand-out Cases for Support.

12 p.m.


1 p.m.

Topic 3 - Face-to-Face Fundraising

There's nothing like practice for this kind of communication. This session will include fun and interactive case studies, role plays and activities for participants to get their teeth into.

This session will help participants to think on their feet and start to build their toolkit of tactics to help to guide conversations to a positive outcome.

2:30 p.m.

Topic 4 - Working Safely

4:30 p.m.

Wrap-up Session

4:45 p.m.

Networking and Refreshment break

5 p.m.

End of Program

CASE Asia-Pacific reserves the right to change the program without prior notice.