Conferences & Training
Faculty - Enrollment Marketing

Conference Co-Chairs

Marc L. Harding

Marc L. Harding
Vice Provost for Enrollment
University of Pittsburgh

Marc Harding began leading the University of Pittsburgh Office of Admissions and Financial Aid (OAFA) in July 2012, and was named vice provost for enrollment in 2017. Under his leadership, OAFA has recruited the most academically talented and ethnically diverse classes in Pitt's history.

Prior to Pitt, he served 15 for years at Iowa State University in enrollment services, including as assistant vice president for enrollment and director of admissions. In his 30-year career, Harding has held enrollment positions at the University of South Florida, Virginia Tech and the University of Massachusetts-Amherst.

He earned a bachelor's degree from the University of Massachusetts-Amherst and a master's degree in educational leadership policy studies with a specialization in community colleges from Iowa State University.

Kate R. Ledger

Kate R. Ledger
Assistant Vice Chancellor for Marketing
University of Pittsburgh

With more than 15 years in higher education marketing combined with digital and social saavy, Kate R. Ledger is focused on developing and promoting powerful brands and leading strategic planning in higher education.

At the University of Pittsburgh, she serves as the assistant vice chancellor for marketing. She's also worked in the Katz Graduate School of Business, College of Business Administration, Office of the Provost and the Swanson School of Engineering at Pitt. She started her career in the agency world, working with clients from local nonprofits to Fortune 500 companies.

Ledger earned her bachelor's degree from the Pennsylvania State University and master's degree from the University of Pittsburgh.


Alexia Koelling

Alexia Koelling
Executive Vice President, Consulting & Account Management
Lipman Hearne

With 10 years in higher education marketing, Alexia Koelling leads the Consulting and Account Management team at Lipman Hearne. She has served clients including the George Washington University, the University of Chicago Booth School of Business, the University of Louisiana Lafayette, Bard College at Simon's Rock, Johnson and Wales University, Industrial Career Pathways, Earlham College, Wesleyan University, the Purdue Alumni Association, the University of Pittsburgh, 50CAN, and the Woodrow Wilson Foundation.

Before coming to Lipman Hearne she was a multiaward-winning associate media director, project and stewardship manager, and paid media strategist for corporate brands such as A-1 Steak Sauce, Always, Applebee's, Boca Foods, Eos Airlines, Grey Poupon, Pantene, Tampax, and the World Wildlife Fund.

Koelling holds a bachelor's degree in history from the University of Chicago and is a Master Project Manager (AAPM). In addition to her work at Lipman Hearne, she is involved in Chicago's running community. She acted as marketing director for the Gargoyle Gallop 8k, a charity fundraiser for the local literacy center. She is currently a coach with Chicago Endurance Sports. She also tries her best to grow tomatoes in the shade of her backyard, but also participates in her local community garden where she has a little more luck.

Farah Habad

Farah Habad

Resident hipster-in-denial, Farah Habad brings a unique flair to his speaking style, cultivated through 12 years of competitive speech and debate. He loves learning and connecting with all generations, but he especially thrives on learning from the unique experience and wisdom Baby Boomers and Traditionalists have to offer. He believes each generation has a story that offers valuable insight and perspective.

Having bonded with and learned from different mentors across generations, Habad strongly believes that human beings derive meaning from narrative. Each generation's story speaks to the human condition in unique ways. He looks to peel back some of the layers of our collective experiences to better explain the "why" behind the "what." His style is humorous but insightful, engaging yet strategic. He crafts his content in a way that is memorable and chock full of actionable takeaways that can be implemented the very next day.

Habad comes to BridgeWorks from the San Francisco Bay Area. He's a former member of the Melvin B. Tolson/Denzel Washington Forensics Society at Wiley College, the team featured in the 2007 film "The Great Debaters." 

Andrew W. Hannah

Andrew W. Hannah
Adjunct Professor and Entrepreneur In Residence University of Pittsburgh College of Business Administration

In 2014, Andrew Hannah and team founded OThot—a predictive and prescriptive analytics company that helps clients predict, understand and change the future. OThot deploys a proprietary analytics process and leverages state of the art data mining and analytics tools to develop and maintain managed analytics programs for its higher education clients. He is also a senior advisor and faculty member of the International Institute of Analytics—the leading research and advisory organization in the field of data analytics.

Also in 2014, he was appointed an adjunct professor of entrepreneurship and analytics and an Entrepreneur In Residence at Pitt Business. His primary responsibilities in these roles include developing and delivering curriculum at the intersection of analytics and entrepreneurship, mentoring students who are creating new ventures, fostering an entrepreneurial environment and developing a concept for graduates to be leaders in the blossoming business analytics field.

One of Hannah's greatest passions is building teams that win but that also enable the individuals to reach their potential. Leadership, innovation, vision and ethics are the values he instills in his teams and these are the basic ideals of his actions and communications.

He has been a keynote/guest speaker for the National Academy of Sciences, University of Pittsburgh CBA Commencement, Bayer Material Science Innovation Day, University of Pittsburgh (Pitt) Startup Weekend, Pitt Big Idea Contest (twice) and many others. The topics of his talks include innovation, new venture creation and growth, and international competitiveness. He is a regular guest lecturer at Pitt and CMU (where he was an adjunct professor of entrepreneurship in the 2000s).

Hannah holds a master's degree in business administration from the University of Pittsburgh with a concentration in marketing and finance and a bachelor's degree in accounting from Penn State. He began his professional career at Deloitte and in 2003 completed the Carnegie Mellon University Entrepreneurial Management Program.

Celia Hoffman

Celia Hoffman
Associate Director
The Goodman Center

Celia Hoffman specializes in the intersection of storytelling, visual communication and play. She began her career in marketing and graphic design, creating visual tools for brands to teach, sell and engage. More recently, she started Boredless Games and produced GLYPHiTS, a set of illustrated magnets that allow people to speak entirely through pictures. She funded the project through Kickstarter, where it went viral and sold all over the world.

At The Goodman Center, Hoffman teaches workshops and webinars on storytelling, presentation design and strategic communications. She is a coach with CSH's Speak Up! program, where she trains people with lived experience of homelessness to tell their stories and become affordable housing advocates. 


CASE Crystal Apple winner for excellence in teaching