Conferences & Training

Enrollment Marketing

Jan. 9 - 11, 2019
Sanibel Harbour Marriott Resort & Spa
Fort Myers, Fla., United States

Join colleagues and industry experts to discuss this key component of your institution's financial health. Come to Florida with members of your marketing and enrollment teams to focus on how to gain the attention of prospective students and generate the incoming class you want and need—size, quality and payer mix. You'll return to campus with strategies and tactics to achieve your institution's enrollment goals.

This conference is designed for professionals with mid-level responsibility.

The program starts at NOON on Wednesday and ends at NOON on Friday.


Benefits of Attending
  • Discuss the strategic alliance between enrollment marketing and marketing and communications.
  • Identify changes in the market and what prospects are thinking.
  • Learn how to make prospect data work for your institution.
  • Evaluate brand-driven enrollment marketing strategies.
  • Find your institution's voice through storytelling techniques.

Who Should Attend
  • Branding and promotions staff
  • Enrollment marketing specialists and managers
  • Brand managers
  • Enrollment officers
  • Marketing and admissions colleagues and partners
  • Marketing professionals with responsibility for admissions materials and branding