Conferences & Training
Speakers

Chairs

Jane Wakefield
Head of Communications
Bath Spa University

Jane Wakefield is Head of Communications at Bath Spa University with responsibility for developing, implementing and evaluating the University's communication strategy using a range of channels and covering external communications and PR, internal communications and student communications, as well as reputation management and crisis communications. Jane joined Bath Spa in 2012 and has 15 years' experience of communications, PR and marketing in both public and private sectors.



Speakers

Corinne Evans
Head of Communications
University of Bath

Corinne Evans has been Head of Communications for the University of Bath since June 2016. Previously, she was Head of Media and External Relations at the British Red Cross following a 15 year career in the third sector for humanitarian, environmental and animal welfare charities. Having started her career in public affairs, Corinne has a particular interest in knitting together comms disciplines into beautifully integrated campaigns. She has worked on multiple internal communications campaigns, and particularly programmes to engage people throughout change within organisations.


Kate Fielding
Head of Strategic Communications
Natural History Museum

Kate Fielding is Head of Strategic Communications at the Natural History Museum, leading the media and PR, government relations and corporate events teams to build the Museum's profile and reputation.

She has over twenty years' experience as a communicator in leading public sector, scientific, academic and charitable organisations, including the General Medical Council, the Institute of Cancer Research, and Imperial College London.


Craig Ling
Director
Grayling

Craig is a Director at award-winning international communications consultancy Grayling, where he leads the agency across the Southern Region of the UK. He oversees the communications strategies of many of the agencies largest clients, including HSBC and Sainsbury's, and has worked with his team to support a range of higher education institutions in recent years including London South Bank University, Bath Spa University and Southampton Solent University.

Prior to joining Grayling, Craig works in the heart of Westminster, firstly as a policy advisor to the Liberal Democrats on Business, Trade and Economics, and latterly as a strategic political advisor to three former Government Ministers, including the Secretary of State for Energy and Climate Change, Sir Ed Davey MP; Health Minster, Rt Hon Norman Lamb MP; and the Leader of the House of Commons, Rt Hon Tom Brake MP.

Craig was also previously Head of Campaigns and Communications at leading disability charity Scope and now sits on the Board of Trustees of national charity, Missing People, providing oversight and counsel on their communications, media relations and lobbying strategies.


Rob Speekenbrink

Rob Speekenbrink
Online Communications Expert

Rob Speekenbrink is an online communication expert, specialised in designing online communication for and with (higher) educational institutions. He encourages people to look one step further than the obvious and challenge the online communication possibilities in higher education. He digs into organisational structures to find (bureaucratic) barriers and overcome them.

Rob believes online success and online reputation are built by the students, teachers, scientists etc from the institution and has been involved in a number of strategy and implementation projects in educational institutes in the Netherlands and Belgium. Rob has done online communication and webcare (online engagement) projects for TU Delft, Maastricht University, Hogeschool Rotterdam, Leiden University, Utrecht University, SOMT University of Physiotherapy, Hogeschool Gent and LUCA, school of Arts and more.


Sue Wolstenholme
Managing Director
Ashley Public Relations

Sue Wolstenholme runs a full service public relations consultancy - Ashley Public Relations with an event management subsidiary. She has an MSc in Public Relations and has supervised PhDs on the subject for the University of Exeter.

Current client work includes Al Jazeera in Qatar, mentoring the top team and advising on campaign planning as well as developing teaching tools from documentaries on Palestine. In Ukraine, being attached to the Communication Reform Group at the Cabinet of Ministers, she has been working to develop a new Government Communication Service, media train ministers and build civil service capacity through a train the teachers programme.
She has recently been advising the Natural History Museum on reputation management nationally and internationally and working with the Omani Airports Authority to develop a crisis management strategy.
Sue has also worked in Serbia, over two years, to help position the business sector for EU membership.

She has worked as a public relations consultant for over twenty five years, providing support at all levels - from media relations, campaigning and training to event planning, strategic advice on relationship building, issues, crisis and reputation management. Her clients have included Royal Mail, Amnesty International, British Telecom, the Association of Colleges and the NHS, where she directed strategic communication for nine years. She has been involved in directing national social responsibility policies and regularly giving high-level strategic guidance to corporates and governmental bodies.

She has devised and leads a three-day course on Leadership for Reputation for chief executives and senior board members and has devised and led a module in strategic public relations as part of the Exeter University MBA One Planet programme.

Sue has a number of publications to her name with her most recent being "Introduction to Public Relations" which was published in August 2013 by Pearson Education. She was elected to become President of the CIPR for 2013; to be a Fellow of the Nigerian Institute of Public Relations in 2012 and to be President of the European PR Research and Education Association for 2009/10. She was Chair of the Hall for Cornwall Board of Trustees for nine years and was recently co-opted on to the board of Evidence Aid


David Miller
Client Partner
Academic Programme Development Ltd

David's career was initially in marketing, one of his early jobs being brand manager for Marmite. He subsequently moved into advertising working his way up to becoming a group account director at Saatchi & Saatchi during its heyday, running around a fifth of the agency's UK business. He later became Managing Director of Young & Rubicam, helping to double its turnover in five years and become the fifth largest ad agency in the UK.

WPP transferred him to Ogilvy & Mather, where he became Worldwide Client Services Director for the Ford Motor Company, and Chairman of Ogilvy One, a fast growing digital marketing company. In 1997, he set up his own company specialising in customer retention for blue chip clients including Toyota & NatWest.

He joined the University of Exeter in August 2011 as Head of Marketing. In 2012, all the elements came together to make marketing the brand a joy. Exeter joined the Russell Group, reached top ten in all the league tables and was nominated by the Sunday Times as its ‘University of the Year'. Web traffic went up immediately by 80% and the following year, enrolments grew by over a third. In 2016, half of all UK AAA+ students short-listed Exeter.

In 2016, David succumbed to the urge to work for himself again, using his marketing skills and higher education experience within his own consultancy - Academic Programme Development Ltd. In an increasingly competitive HE market, he helps his university clients grow their reputations and achieve greater commercial success through best-in-class 21st C marketing. 2017 clients have included Bristol, Lancaster and SOAS, University of London.