Conferences & Training
Speakers

Chairs

Jane Wakefield
Head of Communications
Bath Spa University

Jane Wakefield is Head of Communications at Bath Spa University with responsibility for developing, implementing and evaluating the University's communication strategy using a range of channels and covering external communications and PR, internal communications and student communications, as well as reputation management and crisis communications. Jane joined Bath Spa in 2012 and has 15 years' experience of communications, PR and marketing in both public and private sectors.



Speakers

Craig Ling
Director
Grayling

Craig is a Director at award-winning international communications consultancy Grayling, where he leads the agency across the Southern Region of the UK. He oversees the communications strategies of many of the agencies largest clients, including HSBC and Sainsbury's, and has worked with his team to support a range of higher education institutions in recent years including London South Bank University, Bath Spa University and Southampton Solent University.

Prior to joining Grayling, Craig works in the heart of Westminster, firstly as a policy advisor to the Liberal Democrats on Business, Trade and Economics, and latterly as a strategic political advisor to three former Government Ministers, including the Secretary of State for Energy and Climate Change, Sir Ed Davey MP; Health Minster, Rt Hon Norman Lamb MP; and the Leader of the House of Commons, Rt Hon Tom Brake MP.

Craig was also previously Head of Campaigns and Communications at leading disability charity Scope and now sits on the Board of Trustees of national charity, Missing People, providing oversight and counsel on their communications, media relations and lobbying strategies.


Rob Speekenbrink

Rob Speekenbrink
Consultant Online Media, Guest researcher at Science Education & Communication
Delft University of Technology

Rob Speekenbrink has worked as a designer and programmer for several companies in the Netherlands. In 2006 he began working for the Delft University of Technology as an online media consultant in the communications department, watching online trends and managing the web-care team. In his role Rob believes that the key to successful social media content comes from listening to the needs of the target audiences and that online and social media is never goal, it is a tool to accomplish the goal. Rob's wider interests involve internet development and how it can benefit its users in their professional


Sue Wolstenholme
Managing Director
Ashley Public Relations

Sue Wolstenholme runs a full service public relations consultancy - Ashley Public Relations with an event management subsidiary. She has an MSc in Public Relations and has supervised PhDs on the subject for the University of Exeter.

Current client work includes Al Jazeera in Qatar, mentoring the top team and advising on campaign planning as well as developing teaching tools from documentaries on Palestine. In Ukraine, being attached to the Communication Reform Group at the Cabinet of Ministers, she has been working to develop a new Government Communication Service, media train ministers and build civil service capacity through a train the teachers programme.
She has recently been advising the Natural History Museum on reputation management nationally and internationally and working with the Omani Airports Authority to develop a crisis management strategy.
Sue has also worked in Serbia, over two years, to help position the business sector for EU membership.

She has worked as a public relations consultant for over twenty five years, providing support at all levels - from media relations, campaigning and training to event planning, strategic advice on relationship building, issues, crisis and reputation management. Her clients have included Royal Mail, Amnesty International, British Telecom, the Association of Colleges and the NHS, where she directed strategic communication for nine years. She has been involved in directing national social responsibility policies and regularly giving high-level strategic guidance to corporates and governmental bodies.

She has devised and leads a three-day course on Leadership for Reputation for chief executives and senior board members and has devised and led a module in strategic public relations as part of the Exeter University MBA One Planet programme.

Sue has a number of publications to her name with her most recent being "Introduction to Public Relations" which was published in August 2013 by Pearson Education. She was elected to become President of the CIPR for 2013; to be a Fellow of the Nigerian Institute of Public Relations in 2012 and to be President of the European PR Research and Education Association for 2009/10. She was Chair of the Hall for Cornwall Board of Trustees for nine years and was recently co-opted on to the board of Evidence Aid