Conferences & Training
Programme - CASE Nordic Summit 2018

We will announce the 2018 programme in the coming months. See below for the 2017 programme.
Tuesday 4 April 2017

Take the opportunity to reconnect with your institution's alumni at our Alumni Networking Evening. Once you have registered for the Summit, please feel free to invite and bring along your alumni living in Oslo and beyond. The registration link for this evening will be shared within the joining instructions in March. Please note that this event is complimentary to all Summit delegates and their alumni.

17:00 - 17:30 Registrations and light refreshments

17:30 - 18:45 Lecture from Professor Amir Sasson and Q&A

Guest speaker Professor Amir Sasson takes an eclectic approach to both life and research. He has lived in five different countries, has travelled for more than a year around the world and continues to do so, and has learned economics, law, management and sociology. He speaks three languages on daily basis, sometimes all three in one sentence. Questions left unanswered motives his research endeavours. He has been answering questions relating to business models (of banks as well as Professional Soccer Clubs), the return on entrepreneurship, ensuring adequate access to debt capital to entrepreneurs, competitiveness for high cost countries and lately the transformation of strategy and logistics. He is passionate about network theory and network-based business models.

Amir will speak on revitalizing the western economies. Technology will change the way we do business. While this is almost given how will the economies look like? A vision for a new market structure that fundamentally will change value creation in western economies will be presented.

18:45 - 20:00 Networking

Wednesday 5 April 2017

09:00 - 09:30 Registration

09:30 - 09:35 Welcome from CASE

Leigh Cleghorn, Interim Deputy Director, CASE Europe

09:35 - 09:45 Welcome from BI Norwegian Business School

Professor Dag Morten Dalen, Provost, BI Norwegian Business School

09:45 - 10:45 Opening Plenary: Theory of change - adapting to a world that is changing exponentially

The world is becoming increasingly open and transparent. We are moving from a world of scarcity to a world of abundance. The current modus of operandi is the linear world, while we actually live in an exponential world. We need to transform fundamentally the way we work and learn to enable the common good and create a better world.

Anders H. Lier, Executive Chairman, Nordic Impact

10:45 - 11:15 Speed Networking
11:15 - 12:00 Roundtables
Roundtables are offered on a first come first served basis.
  1. Alumni Relations 101: The crucial importance of 3 R's - Rector, Register and Resources - The importance of alumni relations is fairly well understood in the Nordics already. Nevertheless, many organizations still struggle with very limited resources and lack of continuity in their alumni relation operations. In this roundtable session we will discuss together about the lessons learnt and identify the concrete keys for success and steps to take.
    Nora Rahnasto, Senior Fundraising Manager, Aalto University
  2. Fundraising 101 - Most Nordic institutions of higher learning have some kind of fundraising operation in place already, but how deliberate are our choices regarding Vehicles (like Major Gifts, the Annual Fund, etc.), Strategies (personal solicitation, Direct Mail etc.) and Markets (individuals, foundations etc.)? Let's explore the prerequisites for a successful fundraising operation, no matter if you are just starting out, or if you are long in the game! 
    Fredrik T Åkerblom, Fundraiser, Uppsala University, Sweden
  3. Killer events - Mette Eide, Alumni Relations Manager, BI Norwegian Business School, Norway
  4. International buddies - engaging your international alumni - Learn more about the International Buddy Programme - a new scheme at KTH matching international alumni with students going on exchange - and discuss how we can find new ways to involve international alumni in our institutional goals.
    Hanna Sundelin, Project Manager International Alumni Relations, KTH Royal Institute of Technology
  5. Corporate Relations within Fundraising and Alumni Relations - Corporations may be both research partners and potential donors. Should these two tracks be kept separate or merged into one partnership? Who should handle the process? Are we able to connect to our alumni at specific corporations in a meaningful way? In this roundtable, we take a look at different approaches and solutions to these questions.
    Teppo Heiskanen, Director, Advancement and Corporate Engagement, Aalto University, Finland
  6. Engaging your leadership in fundraising - Successful fundraising requires commitment from the university leadership. How do you get the leadership engaged to start fundraising operations? How can you secure sustainable long-term operations as university leadership changes? These are topics that we would like to discuss during this round table session.
    Johan Wennström, Managing Director, Brakeley Nordic and Inger Stern, Senior Consultant, Brakeley Nordic
  7. What to do after the first fundraising campaign? Running a fundraising campaign takes a lot of resources and devotion. Reaching your campaign goal can easily take all of your attention, especially if you are running your very first campaign with limited resources. What are the things you need to consider during, or even before, your campaign to ensure that your first campaign will lead to a sustainable fundraising activity, ongoing leadership commitment, donor satisfaction and growth? In this roundtable discussion we will draw a roadmap for fundraising success also after your first campaign.
    Pia Dolivo, ‎Head of Community Relations and Fundraising, ‎University of Helsinki
  8. Major Gifts Stewardship Securing a major gift is only the first step in a long term relationship with a major donor. How can we recognise support appropriately, and develop long term partnerships with our major supporters? What is the role for senior university leadership in managing these relationships? In this roundtable discussion we will discuss the importance of major gift stewardship and how it is critical to a sustainable major gift programme
    Hannah Curwell-Parry, Head of Development - Mathematical, Physical and Life Sciences, University of Oxford, UK
  9. Is your magazine working hard enough? Bring at least three copies of your institution's magazine and gain some instant analysis on your publication and those of the other communicators in attendance.
    Beth Elzer, Creative Director and design nomad in Higher Ed

12:00 - 13:00   Lunch

13:00 - 14:00   Elective Session 1 (choose one)

Major Gifts Fundraising - insights from a frontline Major Gifts Fundraiser

Geeks and Humour: Dispatches from the Fringe

Hannah Curwell-Parry is an experienced major gifts fundraiser working for the University of Oxford's £3bn Oxford Thinking campaign. This presentation will address a number of questions, including: what does a major gift fundraiser do? What is a major gift anyway? How can my institution implement major gift fundraising? What are the most important success factors? How do we measure success? The session will focus on best practice and tactics that can be applied to any organisation considering major gift fundraising. It will also provide a behind the scenes perspective on a "day in the life" of a major gift fundraiser.

Hannah Curwell-Parry, Head of Development - Mathematical, Physical and Life Sciences, University of Oxford, UK

Chaired by Fredrik T Åkerblom, Fundraiser, Uppsala University, Sweden

Come join us for a fun and amusing look at using two communication approaches that are often overlooked or consciously avoided in higher education: humour and geekdom. We'll analyse examples from across the globe which demonstrate how incorporating well-placed humour into a content marketing strategy can win the audience over. Come geek out as we see how hypertargeting niche passions of select audiences can yield interesting and unexpected results for a university. Discover why taking a risk can help your brand stand out above the dearth of today's marketing noise.

Beth Elzer, Creative Director and design nomad in Higher Ed

Chaired by Corey Morris, Chief Alumni Evangelist, Aarhus BSS (Aarhus University), Denmark

14:05 - 14:50   Showcase Sessions

The Future of Philanthropy: is fundraising coming to Norway (and Denmark)?

Empowering advancement: New ways to harness data and technology

The situation for university fundraising differs between the Nordic countries. Sweden started first and universities such as Chalmers, Umeå University, Linköping University and Karolinska Institutet ran successful pioneer campaigns. Finland followed with national matched gift schemes which means that all universities currently run a campaign. So far there has been much less interest among university leadership in Norway and Denmark to invest in development offices, but this might change. This session will cover our experiences from how fundraising has evolved in Sweden and Finland and a discussion to what extent this will be relevant for universities in Norway and Denmark.

Johan Wennström, Managing Director, Brakeley Nordic, Inger Stern, Senior Consultant, Partner, Brakeley Nordic, Are Bye Anderson, Senior Advisor, University of Oslo and Ebba Rusten, Fundraiser Major Donors, UNICEF Norway

 

 

Many educational institutions across Europe recognise the growing impact that Advancement can have on successfully delivering their missions. The opportunity for CRM and digital technology - focused on the experience of supporters and alumni - is greater now than ever. But the landscape is evolving fast! With insights from around the globe, this session will explore opportunities and risks - and how data, systems and processes may empower alumni and development staff to transform external engagement across their campuses.

Dan Keyworth, Director for Customer Engagement - Education and Foundations, Blackbaud (International Markets Group)

14:50 - 15:15   Coffee and Networking Break 

15:15 - 16:15   Elective Session 2 (choose one)

How to position your students and alumni for success

Startup Sauna and the entrepreneurial university

These days, graduate employability is increasingly becoming top of mind at higher education institutions across the Nordic countries. During this interactive workshop, Sissel and Thomas will showcase how they have successfully engaged alumni to position their students for success. And together with colleagues, you'll have to the chance to create your own actionable plans to engage alumni in student career activities. This session promises to offer profound insights into emerging career opportunties within alumni relations.

Thomas Hvergel Jensen, Head of Career & Alumni, Aarhus BSS, Denmark and Sissel Myrold, Senior Adviser and Head of Alumni, NTNU, Norway

Chaired by Corey Morris, Chief Alumni Evangelist, Aarhus BSS (Aarhus University), Denmark

Join us for a look at Aalto University's entrepreneurial activities with emphasis on both academic and volunteer, student-based activities. Learn what drives the world-class entrepreneurial ecosystem recognized by MIT and others, and what this all means for communications, marketing, and branding. Topics include how to harness an entrepreneurial university, what types of activities there are, and how it affects the staff and students of the university.

Kasper Suomalainen, ‎Captain & COO, Startup Sauna

Chaired by Teppo Heiskanen, Director, Advancement and Corporate Engagement, Aalto University, Finland

16:15 - 19:00   Free time

19:00 - 19:30   Reception

19:30   Dinner

Thursday 6 April 2017

07:45 - 08:45   CASE Nordic Breakfast Roundtable

Educational institutions are experiencing a time of rapid change, requiring active involvement from professionals like yourself. Aimed at staff in the fields of fundraising, alumni relations, marketing, communications and support services, join the CASE Nordic Breakfast RoundTable to engage in a thought-provoking dialogue with your peers. The informal format of the session will allow you to freely discuss opportunities and challenges and establish how CASE can support you and your institution.

09:00 - 09:45   Roundtables 

Roundtables are offered on a first come first served basis

  1. Alumni Relations 101: The crucial importance of 3 R's - Rector, Register and Resources - The importance of alumni relations is fairly well understood in the Nordics already. Nevertheless, many organizations still struggle with very limited resources and lack of continuity in their alumni relation operations. In this roundtable session we will discuss together about the lessons learnt and identify the concrete keys for success and steps to take.
    Nora Rahnasto, Senior Fundraising Manager, Aalto University
  2. Fundraising 101 - Regardless of if you are completely new to fundraising or if you have experience from fundraising for other causes, take the opportunity to discuss and share the basics of fundraising in the context of higher education and research. How to I get started if nothing has been done before at my institution? What are the challenges and opportunities in working with researchers from a fundraising perspective? The similarities and differences compared to fundraising in other sectors? Bring your questions to the table and we'll discuss the issues that are most relevant for you.
    Charlotte Rydh, Secretary-General, FRII (Swedish Fundraising Council), Sweden
  3. International alumni engagement: how to effectively and strategically cooperate with alumni abroad - Join this roundtable to hear how NTNU has successfully cooperated with alumni abroad through the NTNU Alumni Network Europe and the Rector's meetings with alumni worldwide, and share your practices!
    Tonje Strøm Olderskog, Alumni Relations Manager, NTNU, Norway
  4. Killer events - Mette Eide, Alumni Relations Manager, BI Norwegian School, Norway
  5. Legacies - Legacy gifts can make a huge difference to our institutions. Promoting legacy opportunities and asking for such gifts however feels challenging. In this roundtable discussion we will look into best practices to promote legacy opportunities in a respectful and meaningful way.
    Pia Dolivo, ‎Head of Community Relations and Fundraising, ‎University of Helsinki
  6. Corporate Relations within Fundraising and Career Services - Bjørn K. Svendsen, Careers Adviser, BI Norwegian Business School, Norway
  7. Engaging your leadership in fundraising
  8. Unique challenges and different approaches! Lessons learned from our Dutch alumni relations colleagues - Join this roundtable to learn about how cultural norms have shaped the university alumni programmes in the Netherlands. You will get the opportunity to discuss our unique approaches to alumni identity, networking and engagement and share your stories for a true cross-cultural learning experience!
    Joe Laufer, Alumni Relationship Manager, University of Twente, Netherlands
  9. How to apply a campaign mindset to your work? Are you thinking big enough when presented with a project? Do you consider how it fits into larger, over arching themes of your institution? Come discuss how to bring a campaign mindset to projects beyond fund-raising: from student recruitment, to events, to corporate initiatives. Let's hear some best practice on expanding the vision.
    Beth Elzer, Creative Director and design nomad in Higher Ed

09:45 - 10:45   Elective Session 3 (choose one)

Fundraising abroad - successful or stressful? SoMe - learn how to plan better and become a Snapchat superhero!

When working with higher education fundraising in the Nordic region, it is often suggested that we go abroad, particularly to the USA and Asia, to engage alumni and donors. The perception is that, for example the U.S., has a culture of giving we believe is lacking in our own countries. Experience shows however that it may not be an easy route to take after all. At the same time there is an increasing trend of cross-border giving, which means that in a globalized and digitalized world anyone can give to anything anywhere. Can international donors be part of the solution to raising more funds? Or is this a mission impossible? In this session, we will discuss challenges and opportunities related to international fundraising. Fredrik Åkerblom from Uppsala University will also share a successful case as part of the session.

Charlotte Rydh, Secretary-General, FRII (Swedish Fundraising Council), Sweden

Chaired by Fredrik T Åkerblom, Fundraiser, Uppsala University, Sweden

By now, most of us understand the overwhelming impact that SoMe plays in HE advancement - be it recruitment, student/alumni engagement, fundraising, etc. Nevertheless, one of the most challenging aspects of social media is getting your head around where to start and how to actually use it - wait for it - successfully!

During this interactive workshop, Dennis will share how to build a SoMe team that's geared to deliver consistent content across a wide range of channels. Hannah will then delve into one of the most popular SoMe channels, Snapchat, and demonstrate how it can be used to drive value and deliver positive results. You'll also have the opportunity to create your own SoMe content - leaving you with hands-on experience that you can bring back to your own institutions.

Dennis Arnsbæk, Communications Manager, Aarhus BSS, Denmark and Hannah Møller Endresen, Communications Consultant, BI Norwegian Business School

Chaired by Corey Morris, Chief Alumni Evangelist, Aarhus BSS (Aarhus University), Denmark

10:45 - 11:15   Coffee and Networking Break

11:15 - 12:15   Elective Session 4 (choose one)

Successful corporate partnerships: how can synergy be achieved?

Leveraging Alumni Relations for Fundraising Success and More!

What can a university really offer to a corporation when it comes to co-operation? What are the mutually beneficial results for the two parties? In this session we will discuss how universities work with corporations, and focus on two examples: one where companies named professors' chairs in Russia and another which involved many different organizations in a sponsored project in Sweden.
Join this session to learn about the opportunities and challenges of corporate partnerships while sharing your thoughts and experiences.

Nadezhda Yusupova, Head of Corporate Relations, European University at St. Petersburg, Russia and Ronnie Alsén, Sponsor Coordinator, Uppsala University, Sweden

Chaired by Fredrik T Åkerblom, Fundraiser, Uppsala University, Sweden

Many of our institutions are increasing our alumni relations activities (both at home and abroad) and are thinking about how to start/further our fundraising strategies as one possible continuation of these activities. With limited staff and resources, how can we best engage leverage alumni relations for fundraising? Are there ways to incorporate fundraising or volunteerism into alumni events?

Join us for an interactive workshop where we will work together in small groups to discuss and share engagement strategies that work for our institutions that position our alumni relationships for fundraising success and more. Be prepared to listen, share and be inspired by our colleagues!

Jessica O'Mary, Head of Alumni and Foundation Relations, Stockholm School of Economics, Sweden and Camilla Wardi, Head of Fundraising and Donor relations, Hanken School of Economics, Finland

12:15 - 13:15   Networking Lunch

13:15 - 14:15   Plenary: What if a whole country knew your name before you arrived?

How do you attract the attention of international students when you are not among the top twenty business schools worldwide? More or less every single business school, approximately 15.500 of them, communicates the same message; our programs are excellent and our faculty is among the best in the world in their field, and don't forget, our facilities are outstanding! The challenge is; how do you stand out from the crowd? BI Norwegian Business School developed a campaign to reach more international students, and to raise our profile in a competitive education market. The video for "A Flying Start" has been viewed over two million times, in two hundred different countries, giving BI increased recognition and an outstanding 3,000 applications. The campaign has won prizes both on the national and international level, among them the prestigious CASE Grand Gold Award for long recruitment video in 2016. This session tells you the story behind the campaign, and you will meet Emma - the student who won the competition, and was pre-introduced to all of Oslo.

Anette Skott, Marketing Manager, BI Norwegian Business School, Norway
Guest: Emma - the Flying Start Ambassador
Chaired by Audrey Paton, International Alumni Manager, BI Norwegian Business School, Norway

14:20 - 15:20   Closing Plenary: Leading a team: it's not just about what you say!

Do you want to know what your boss is thinking? Or maybe you want to know how to make sure you team are focussed on what really matters. Together, we will spend this final hour of the conference exploring the challenges we face in communicating with one another and you will leave with practical tips to make your boss love you, your staff more productive and your organisation run like never before.

Crystal Apple Nathalie Walker, Chief Executive Officer, Dublin City University Educational Trust, Ireland

15:20 - 15:35   Final Comments and Wrap Up

15:35   End of Summit


* CASE Europe reserves the right to amend the programme at any time