Conferences & Training
Speakers - CASE Europe Social Media and Community Conference

Chairs

Marie-Rose Delauzun
Digital Communications Manager, Advancement
London Business School

Marie-Rose is the Digital Communications Manager for the Advancement team at London Business School. Having joined LBS in Spring 2016, Marie-Rose oversees the digital strategy and all e-communications for fundraising and alumni relations campaigns to their community of around 40,000 alumni. Working closely with the central LBS marketing team, Marie-Rose has implemented a social media strategy for Advancement and identified how their output for alumni can best aligned with the main LBS objectives.

Marie-Rose has undertaken a range of events and communications roles within Higher Education including at King's College London and the University of London Institute in Paris, and most recently has worked at the University of Manchester and Royal Holloway specifically in the Alumni Relations sphere.

A keen social media user, Marie-Rose is currently particularly enthusiastic about the potential value/fun of using gifs and boomerang videos in a work context!

Her twitter handle is @marierose_d


Dave Musson

Dave Musson
Editor-in-Chief
The Native

Dave is the lead social media strategist at Natives Group, and editor-in-chief of The Native - a hub of inspiring resources for education and youth marketers. His colleagues sometimes call him a social media ‘guru', but he gets embarrassed when it happens. He's also got more than 50,000 followers on Instagram, but that is as much down to luck as anything else. Before joining Natives Group, Dave lead on social media at the University of Warwick. He also spent two years as co-chair of the CASE Europe Social Media and Community Conference.

Outside of work, Dave has more hobbies than you would expect him to realistically have time for; he's one half of the heavy rock duo WAVE, he runs an Instagram account where he's trying to photograph every dog in his home town and he hosts not one, not two, but three podcasts.



Speakers

Caroline Beavon
Information Design, Infographics and Data Consultant
Caroline Beavon Ltd

Caroline Beavon is a former broadcast journalist who now specialises in infographics and data visualisations.

She works with a wide range of companies (including local authorities, SME's, charities, the arts sector and publishers) to help them communicate efficiently through online and printed materials. She specialises in public-facing data and press/PR graphics.

Running her own small agency in Brighton, Caroline also offers consultancy services and in-hosue training.


Sophie Camp
Web and Social Media Executive
London Business School

Sophie is Web and Social Media Executive at London Business School, working on all things social media with web projects thrown into the mix every now and then. She's been at LBS for 2 years and sits in the Marketing and Communications team, managing the social media plan for all of the official LBS channels, and appearing with her phone at every event she can feasibly visit to tweet/Instagram/Snapchat. Before London Business School she worked at the publisher Hodder & Stoughton as a Social Media Assistant on their non-fiction and literary lists, and prior to that was a social media freelancer for clients including Austin Reed and Secret Sales. Before plunging into the social media world five years ago she had a brief stint as a Client Executive on the Technology desk at PR firm Burson-Marsteller. When she's not on social media she is probably writing something, anything: she's been blogging and doing ad-hoc freelance writing projects since 2008.

She is @Gabbing_Away on Twitter and Instagram.


Nuala Clarke
Community Engagement Officer (Postgraduate)
the Library, University of Warwick

Nuala is the Community Engagement Officer for postgraduates at the University of Warwick Library. Nuala has worked for Warwick Library since 2014 in a variety of roles, including Education and Outreach Officer in the Modern Records Centre (the Library's public archive centre) and in Academic Support. In these roles, she helped develop Warwick Library's social media platforms, was editor for the Library's ‘Study Blog' and got a little bit too into #archiveanimals.

Nuala now focuses her efforts on communicating with postgrads, both face-to-face and through the postgraduate community online platforms. This gives her the opportunity to converse openly with PGs, promote events and services to them and make their days a little brighter. She still helps with the wider development of the Library's social media offering and strives to ensure that the occasional red squirrel photo from the MRC's collections gets tweeted.

She is also part of the Residential Life Team at Warwick, which not only focuses on supporting students living on campus but provides a ‘unique' insight into student life...


Matthew D'Arcy
Director
Click-Recruit-Enrol and EMCdigital

Matthew D'Arcy is the managing director of OMTAC Ltd and leads the delivery of training and consultancy services by Click-Recruit-Enrol (www.clickrecruitenrol.com) to schools, colleges and universities and other learning and training organisations. Matthew is also the conference and training director for EMCdigital (www.EMCdigital.com).

Over his career to date Matthew has worked in a number of sectors (recruitment, travel, retail, snowsports, brand development, education) and is a former Director of Marketing & Careers for an independent secondary school and a former Enterprise Project Manager at the University of Surrey.

For the last 18 years Matthew has delivered training workshops, seminars and in-house training seminars in Internet, social media and mobile communications and has spoken at various conferences and expositions. Consultancy clients have included educational organisations and institutions working in online learning, primary, secondary, further and higher education.


Mi Elfverson
Director
The Vlog Academy

Mi Elfverson is a Swedish born video producer based in Brighton UK, who started her career in film and TV over 25 years ago.

She has worked on hundreds of commercials, TV productions and even major Hollywood movies. She now supports business owners and organisations to raise their online visibility through the medium of video, focussing on authenticity to build credibility.

By working with top-level teams around the world, she has developed a strong eye for detail, both in regard to what goes on in front of the camera as well as on the technical side.

She was educated at New York Film Academy, New York University, Stockholm Film School and Stockholm University and has worked with top ranked agencies and directors around the world.

Mi has now tied a strong team of industry experts to the company and offers training in video vlogging as well as video production including video strategy and optimisation


Joe Field
Social Media Manager
Sheffield Hallam University

Joe is responsible for Sheffield Hallam's overall social media presence. He leads on platform strategies, content planning and community engagement. He also produces a range of digital content for the University's social channels.

Over the last year, Joe's pushed the University in new directions on social - organising
student takeovers and student-led live broadcasts, and handling Clearing enquiries through
Facebook Messenger and Twitter.

On LinkedIn, he shapes Sheffield Hallam's communication with an audience of over 100,000
alumni through the University Page, celebrating and connecting the alumni community,
sharing thought leadership from university experts, and showcasing the big news stories.
Joe spends his spare time doing photography, walking in the Peak District, and trying to look
like he knows what he's doing on his allotment.

Find him on Twitter: @joemcafield


Emma Gilmartin
Head of Social Media and Student Communications
University of Glasgow

Since joining the University of Glasgow in 2013, Emma has revolutionised the way the University approaches social media, putting its students and staff at the forefront of its activity. As head of the award-winning team, she oversees its strategic vision and digital content planning. She has unified the university's online presence and led an overhaul of UofG's social output - using emerging channels and live platforms to tell the UofG story, breaking world-changing news and research and growing community engagement. Emma was responsible for directing the social campaign for the University's 2016 Gravitational Waves Discovery that saw record levels of engagement and resulted in awards from CIPR, HEIST & PRIDE and has built the University's successful ‘UofG' social brand.

Before life at UofG, Emma successfully established social media at the University of Aberdeen and Netball Australia with the Australian national netball team, the Aussie Diamonds, in Melbourne.

Read UofG's social media blog ( https://www.uofgsocialmedia.com/ ) or follow Emma @embrooksy8


Sophie Good
Digital Marketing Officer
Heriot-Watt University

Sophie is responsible for marketing Heriot-Watt in Edinburgh via digital channels as well as overseeing the social media strategy and content. Part of her role is to co-ordinate with HWU's overseas campuses in Dubai and Malaysia to ensure a joined up approach as well as the India and China offices and the wide team of international recruitment officers who travel worldwide in search of prospective students. Sophie recently visited nine universities in New York and Boston and interviewed their social media team on their strategy and currently has more ideas than she knows what to do with! Before life in Higher Education, Sophie worked as an Account Director in Digital Advertising Agencies in London and Edinburgh across brands such as Shell, IRN-BRU and First Direct.


Charles Hardy

Charles Hardy
Higher Education Engagement Lead for EMEA
LinkedIn

Through a career that spans IBM, TMP Worldwide and now LinkedIn, Charles has focused on leveraging technology to improve (and in some cases revolutionise) recruitment.

Charles has worked with many well-known UK, Europe and global organisations to improve brand engagement, candidate experience and recruitment process efficiency. In his current role Charles is responsible for LinkedIn's engagement with Higher Education across EMEA.

Find his LinkedIn profile here: linkedin.com/in/charleshardy


Hannah Hickman
Marketing and Communications Officer
the Library, University of Warwick

Hannah works in the Community Engagement Team at the University of Warwick Library, designing and delivering innovative library services to support the undergraduate and teaching communities, such as the ‘Study Happy' wellbeing campaign. Communicating these services is key to their success, which is why Hannah started to dabble in social media. Coming from a more traditional library background (you know... stamping books, stern shushes, cardigans), Hannah never expected to get involved with marketing and social media. She is really enjoying the opportunity to get creative and spread the #librarylove!


Hannah is currently studying for a postgraduate qualification in Library and Information Management via distance learning. Being a student again has given her a real empathy for the students in the library.


Emma Leech
Director of Marketing and Advancement
Loughborough University

Emma Leech is Director of Marketing and Advancement at Loughborough University, overseeing teams in marketing, recruitment, communications, web and digital, widening participation, the international office and fundraising and development. She took up her post in May 2014 following several years as Director of Marketing, Communications and Recruitment at The University of Nottingham.

She chairs the Chartered Institute of Marketing's (CIM) HE Sector Interest Group and is a recent former member of CIM's Board of Trustees. She is past chair of the Chartered Institute of Public Relations Education and Skills Group. Emma started her career in fashion and consumer PR, working in tourism and destination marketing before settling in higher education in 1997. A Chartered Marketer, Chartered Manager, and a Chartered PR Practitioner, she has won a string of awards over two decades spanning publications, innovation, fundraising, digital, PR, communications and web and is skilled at harnessing resources strategically to improve reputation, brand and profile.

Emma's team won both the 2011 THE Outstanding Leadership and Management Award Communications and Marketing Team of the Year award and the 2012 Heist Marketing Team of the Year Award. She became the 2011 International Brand Master for her work in HE marketing. In 2012, she was awarded both IoD/CIPR Public Relations Director of the Year and IOIC Internal Communicator of the Year. Emma holds an MBA and various marketing, PR and management qualifications.


Daniel Marrable
Director
448 Studio

Daniel is a social and digital media trainer, consultant and speaker. He specialises in creating solutions for people and organisations who want to connect with their audience through social media. In 2018 Daniel launched 448 Studio, a company that specialises in bespoke social media training, consultancy and content creation. Up until recently he worked for three years at the University of Glasgow crafting award winning social media content and campaigns. He moonlights as an artist, and if you look on his twitter you're more than likely to see mostly pictures of his black lab Samwise.

Twitter @TerribleM86


Hannah Park
Social Media Manager
Cranfield University

Hannah is Social Media Manager at Cranfield University where she spends most of her time trying to convince academic colleagues that taking photos of planes and sunsets over the airfield is a valid communications activity.
Prior to joining Cranfield, Hannah worked as Online Marketing Coordinator at Bedford College and then Digital Marketing Officer at the University of Bedfordshire. From 2013 onwards she spent two and a half very eventful years working as Digital Communications Manager at Anglian Water until an unfortunate incident with a GoPro and a blocked sewer convinced her that it was time to head back to the less fragrant world of higher education.
When she's not repeating her ‘visual content' mantra to long suffering colleagues, Hannah can be found learning Spanish amongst Cranfield students with far superior intellects and walking her Labrador, Hutch.
For many pictures of Hutch (and occasional comments on social media and higher education) follow Hannah on Twitter and Instagram @hanofthehouse.


Sam Platts
Marketing and Communications Officer
the Library, University of Warwick

Sam has worked at Warwick University Library as their Marketing and Communications Officer for almost 2 years. As Chair of both the Social Media Working Group, and Marketing Group, she is responsible for overseeing the Library's social media and marketing strategies, coordinating activities across multiple platforms and communications channels, and working closely with the University's central Marketing team.
Before joining the Library at Warwick, Sam has worked within the Higher Education sector in various marketing, communications and engagement roles since 2011 and particularly enjoyed her stint as Events and Alumni Engagement Assistant in the External Affairs Team.


Aside from engaging students in her day job through the Library, Sam is also a member of the University's Residential Life Team, living alongside students in halls and managing welfare and disciplinary matters. As a Deputy Warden, Sam feels privileged to be involved so closely with student life, and in a position to develop her understanding of the student perspective. She is endlessly surprised by student contributions to the University, their antics, and also their cooking skills (ranging from the non-existent to the sublime).


Lorna Pontefract
Senior Alumni Relations Officer
University of Westminster

Lorna is currently doing a dual role as Senior Alumni Officer (Maternity Cover) and Alumni Officer (Social Sciences and Humanities) at the University of Westminster. Since beginning the maternity cover in October 2016 she has been implementing the strategies to strengthen the University's relationship with its global alumni community. This includes managing the network of worldwide alumni volunteers (including Committees in India and China) through digital channels. Alongside this, she also project manages a series of alumni events and activities in the UK and internationally, focused on meeting the University's global engagement and employability agendas.

Prior to her time at Westminster, Lorna spent three years in the Fundraising and Supporter Development team at King's College London, starting out in the Alumni Team working on the Volunteer Programme before transitioning to managing bespoke donor and prospect events as Events Coordinator in the Donor Relations team. She has always enjoyed working in the HE sector, starting her career at the University of East Anglia, setting up their first alumni mentoring scheme.

Her favourite social media platform is Instagram (handle: lornajo) as it helps provide inspiration for her walking trips, holidays, baking and cooking. It doesn't help her concentrate on her other hobby of learning Italian...


Eric Stoller
Student Affairs and Technology Blogger
Inside Higher Ed

Eric Stoller is a higher education writer, consultant and speaker. He frequently gives keynotes and workshops on how social media can be used for strategic communications, learning, and engagement and uses his own social media presence to share resources and curate content.

He is a keen proponent for teaching students (and staff) about digital identity development and is especially interested in the interplay between organisational culture and the adoption of new technologies for teaching, learning, and enhancing the student experience.

Eric has worked with the Higher Education Academy, Meltwater, University of Sheffield, Adobe, University of Glasgow, Wonkhe, University of Manchester, Blackboard, Jisc, Lancaster University, CASE, King's College London, LinkedIn, The Open University, SAP, University of Warwick, Princeton University, Duke University, Pearson, Boston University, UCAS, and Staffordshire University as well as additional institutions from the UK, USA, Canada, Mexico, and New Zealand.

Find him on Twitter: @EricStoller


Charlotte Sweet
Social Media Manager
University of Exeter

Based within the University of Exeter's Digital Team, Charlotte is responsible for creating and managing content suitable for a range of media channels and for the development of the strategies, tactics, policies and guidance to fully realise the potential for communication with students, staff, partners, stakeholders and the wider public.

Since joining the University many, many years ago, Charlotte has been responsible for social media since its inception and has developed presences with large and active followings from Facebook to Snapchat, from WeChat to Instagram and everything in between.

Despite the sometimes corporate nature of HE comms, creativity is always at the forefront as demonstrated by the University's Instagram account (@UniofExeter) and our #StarWarsDay video which recently won ‘Best Creative' in the Edurank Social Media Awards.


Alex Wedderburn
Head of Education
Hootsuite

Alex Wedderburn heads up Higher Education at Hootsuite across EMEA. Having spent the last 4 years working in student marketing at The Guardian newspaper, he brings a wealth of experience & strategic thinking to the many universities that partner with Hootsuite.
Hootsuite works with hundreds of universities globally, enabling them to harness the power of human connection to achieve their goals via social. These successful partnerships give Hootsuite a unique advantage when understanding trends, challenges and opportunities across the board. Alex is the figurehead for this continued success, and dedicates his time to the sector to help align social media goals with that of the universities overall vision and strategy.

Alex is the living breathing representation of social media outside of work and loves to document his passion for travel and food on every platform possible. He loves a good hashtag and Instagram is definitely his best friend. His go to filter is always Clarendon! Find him on twitter @HootWedd.