Conferences & Training
Programme - Aspire: Small Teams, Big Impact

Thursday 3 May 2018

09:00 Registration and Refreshments

09:30 Introduction and Welcome
Bruce Bernstein, Executive Director Global Engagement, CASE Europe

09:40 Small Team Truths: Opening Remarks from Conference Chairs
Jo Ballantine, Director of Development, The Royal Latin School
Maarten Vervaat, Director of University Outreach & Advancement, The American University of Paris

10:30 Opening Plenary
Randall Peterson, Professor or Organisational Behavior, Deputy Dean, London Business School

11:30 Breakout Session (choose one)

1. Compelling Case for Support

• The importance of a good case
• Are you ready for a campaign?
• Institutional need vs donor motivation
Maarten Vervaat, Director of University Outreach & Advancement, The American University of Paris

2. Small Team, Big Voice: Storytelling for Impact

- The advantages of small team storytelling
- Using stories to amplify your voice
- Authenticity, passion and purpose in your storytelling
Jo Ballantine, Director of Development, The Royal Latin School

3. Alumni Relations

12:30 Lunch

13:30 Q&A Panel Discussion with 3 Leaders

Highlighting the importance of the relationship between leadership and the Development Office
Jane Clubley, Development Director, Dame Allan's Schools
David Hudson, Headteacher, The Royal Latin School

14:15 Plenary: Meet the Donor

Kurstin Finch Gnehm, Head of Individual Giving and Patrons' Programmes, Royal Academy of Music

15:00 Breakout Masterclass (choose one)

1. Building Online Communities

2. Strategic Planning

The importance of a good strategy that informs your work and defines your priorities.
Carolyn Wever, Director Alumni Relations and University Foundation, University of Amsterdam

3. Fly on Wall Role Play: Making the Ask

Nina Cohen Bohn, Director of Philanthropy, City Lit
Barbara Macpherson,
Director of Philanthropy, Royal Academy of Music

15:45 Masterclass: The Anatomy of Cultivation

• More major gift fundraising
• Structure the whole process
• Identification, asks, stewardship etc.

16:30 Closing Remarks