Conferences & Training
Speakers - Asking Workshop 2018


Mary Haworth
Director of Philanthropic Partnerships and Alumni
University of York

Mary's focus over the last five years has been to transform the University of York into a fundraising institution. With her team, she has developed a strategy to enable more people to give and people to give more by expanding the ways in which people can give and building an institutional case for support. She has encouraged innovation - York was the first university in the UK to launch its own dedicated crowdfunding platform - and recruited the institution's leadership and students, as well as donors, to support the mission.

Her fundraising career began 11 years ago at Newcastle University where she became Deputy Director of Development. She left Newcastle in 2011 to take up the position of Director of Development and Alumni Engagement at the University of York. Prior to fundraising for higher education Mary spent ten years working in sales and began her career as a graduate trainee with Selfridges.

Mary has an MSc in Charity Marketing and Fundraising from the Centre for Charity Effectiveness, Cass Business School, and is a fully certified member of the Institute of Fundraising Management.

Gavin Maggs
Deputy Director and Head of Major Gifts
The University of Bath

Gavin Maggs is the Director of Development & Alumni Relations at the University of Bath. His first four years there were spent as the Deputy Director and the latter six have seen the launch of the £66m Look Further fundraising campaign, which is nearing completion. Previous positions include Warwick Medical School and Lincoln College, Oxford, where he studied Classics, in between cutting his teeth as a fundraiser by being a student telethon caller.

Gavin has made more than 1,000 face-to-face asks in his career (although Raiser's Edge may not agree...), and has seen the good, the bad and the very ugly - sometimes all in one meeting. From initial scoping visits, to the much-lauded pre-solicitation conversation, to seven figure asks, he has stumbled to the conclusion that there are a few constants: do your homework (but don't make it too obvious to the prospect), do your best to be nice, and listen to what the prospect actually says. Not what you want to hear, not what you predicted they were going to say, but what they're actually saying in the moment - and then be prepared to tailor your approach accordingly.


Matt Ingram
Student and Young Alumni Officer
University of York

Matthew is a graduate of York, having moved into his position immediately after leaving the University with a degree in English. As a student, he was an influencer in the student community and now uses his connections with students, the Students' Union and recent graduates to encourage philanthropy at York. As the Unversity's Student and Young Alumni Officer he is responsible for YuStart, the University's crowdfunding platform, ensuring a healthy pipeline of projects and diversifying its use.

Sarah Jeffs
Senior Development Manager
London Business School

Sarah is a major gifts professional with five years' experience in higher education fundraising. Currently a Senior Development Manager at the London Business School where she has been since 2015, she is responsible for raising substantial six figure funds and managing the major donor community in Europe and India. As an alumna of the CASE graduate scheme where she worked at UCL, Sarah has been involved regularly with CASE over the years, and also volunteers her time by sitting on the Development Committee for Clean Break - a theatre education charity for at risk women.

Stephanie Lear
Head of Individual Philanthropy
University of Bath

As the Head of Individual Philanthropy, Stephanie is responsible for raising six and seven figure gifts from individuals both in the UK and the US. She also manages the Individual Philanthropy team comprising of three Senior Development Managers and a Leadership Giving Officer. During their current 50th Anniversary campaign, Stephanie solicited Bath's largest gift to date of £5.63m from an individual donor for a capital project.

Prior to joining Bath in 2010, Stephanie worked at the University of Bristol as a Major Gifts Manager during their Centenary Campaign.

Annarosa Muscatelli
Philanthropy Manager (Health)
University College London

Annarosa is the Philanthropy Manager (Health) at University College London and is responsible for soliciting both lifetime and legacy donations from alumni, grateful patients and supporters through face-to-face meetings, as well as securing funding from trust applications. Prior to joining UCL in October 2017, Annarosa worked at The University of Bristol as Leadership Giving Officer. She has been practicing how to ask since she began her career in fundraising as a student caller at the University of Glasgow in 2009.