Conferences & Training

Conference Chair

Kayla Hale

Kayla Hale
Vice President of Institutional Advancement
University of Tulsa

As vice president of institutional advancement at the university of Tulsa, Kayla Hale leads a team of 60 professionals in the areas of fundraising, alumni relations, special events, advancement services, and marketing and communications. She has 29 years of direct experience in the field of higher education advancement at progressive levels of responsibility and leadership, and in both public and private settings. As a member of the President's Small Executive Staff, she serves as an advisor to the president and key members of the university's Board of Trustees. Hale serves as a liaison between faculty and non-faculty constituencies at the university and is responsible for creating a strong and team-oriented advancement program based upon creating fundraising strategy and establishing plans, goals and metrics.

She has been an active participant in two comprehensive fundraising campaigns at the University of Tulsa which, collectively raised more than $800 million for the institution. She and her team are preparing for the next fundraising campaign, "A Greater Commitment," which will focus on need-based scholarships, endowed faculty support and student support initiatives.

Hale previously held the position of assistant vice president for university development at OU-Tulsa; she also served as director of development and alumni relations at Rogers State University and as director of public relations and publications at Friends University. She has been actively involved at CASE for 29 years and has served CASE District IV in a number of leadership capacities. She is a regular speaker for CASE at both the national and district level and she has been a faculty member for CASE at 10 national conferences.

She holds a bachelor's degree from Pittsburg State University and a master's degree in business management from Friends University. In 2008, she received her doctorate in organizational leadership from the University of Oklahoma.


Kyle Button

Kyle Button
Associate Vice President Development – Campaign Director
California State University, San Marcos

Kyle Button has been with California State University, San Marcos for the past four years as the associate vice president for development leading the fundraising efforts for the first comprehensive campaign in the university's 27-year history.

He has been a thought leader in ethical standards, advancement measurement and best practices in the profession. He has served as a CASE Trustee, a Philanthropy Commissioner, a member of the CASE Campaign Reporting Standards Task Force, Chair of the CSU Council of Vice Presidents, a leader on the board of CASE District VII for 18 years and a frequent presenter for national and regional conferences. In his role as Philanthropy Commissioner, he co-authored the Principles of Practice for Fundraising Professionals at Educational Institutions, adopted by the CASE Board of Trustees in 2005.

During 2017, he was selected by CASE to receive the District VII Tribute Award for achievement and service to the profession. Previously, he served as the vice president for institutional advancement at Cal State L.A. for 18 years. Button claims both Colgate University and New York University as his alma maters.

Jeff Liebermann

Jeff Liebermann
Assistant Vice President of Development, Main Campus
University of Iowa Center for Advancement

Jeff Liebermann is the assistant vice president for main campus development at the University of Iowa Center for Advancement (UICA). In addition to his role as a major gifts officer, he is responsible for overseeing Iowa's fundraising programs in the College of Law, university non-collegiate programs and the regional development team.

He joined the UICA in 1998 as an associate director of development for the College of Liberal Arts and Sciences (CLAS), then in 2005 became the executive director of development for CLAS. At Iowa, he has worked through two $1+ billion comprehensive campaigns, including four building projects. Prior to the UICA, he served as the director of alumni programs at the University of Iowa Alumni Association (1995-1998) and the assistant director of alumni relations at the University of Northern Iowa (1989-1995).

Liebermann has a deep background in CASE service, including serving as the chair of the board for CASE V, five years on the faculty of the CASE Summer Institute in Alumni Relations, three years on the CASE V conference committee, participation on numerous CASE conference faculties, and presenting educational sessions at the CASE IV, V and VI conferences. He received the CASE Crystal Apple Award for excellence in teaching in 2016.

He received his bachelor's degree in public relations from Northern Iowa and his master's degree in journalism from Iowa.

Dale Wright

Dale Wright
Chief Advancement Officer, College of Engineering
University of Illinois at Urbana-Champaign

Dale Wright is the chief advancement officer for the College of Engineering at the University of Illinois at Urbana-Champaign, serving in this role since January 2015. He joined Illinois advancement from his alma mater, the University of Missouri (Mizzou), where he earned both his bachelor's and master's degrees.

In a career spanning nearly 20 years, Wright served the University of Missouri from 1999-2014, beginning as an alumni relations program officer and managing award-winning student and alumni engagement programs before his final role as the executive director of advancement for the Robert J. Trulaske, Sr. College of Business. During his tenure at the University of Missouri, he secured a number of transformational gifts in a number of areas, during the "For All We Call Mizzou" and the "Mizzou: Our Time to Lead" $1.3B comprehensive campaign.

In his current role of associate dean at Illinois, Wright serves on the college's senior leadership team and leads a team responsible for fundraising and constituent engagement programs for one of the top ranked engineering programs in the world. He serves as the campaign director for the "With Illinois" $2.25B comprehensive campaign for the college, which has a goal of $550M.

He has been an active CASE volunteer at the both the district and national level, including district leadership positions and co-chair of the CASE 2016 Conference on Diverse Philanthropy and Leadership and serving as faculty for educational programs conferences and webinars. He also volunteers his time in other charities including the American Legion Boys State of Missouri program where he serves on the Executive Committee of the Board of Directors.

Crystal Apple AwardCASE Crystal Apple Award winner for excellence in teaching