Conferences & Training

Annual Giving Workshop

Oct. 15 - 17, 2018
Kimpton Salomar San Diego
San Diego, Calif., United States

This hands-on program provides participants with an immersive experience into the proven and emerging practices in the core areas of the annual giving program: mail, phone and online solicitation. Instruction will be supplemented with group exercises facilitated by industry leaders.

This conference is designed for newcomers to the advancement profession and professionals with mid-level responsibility and is held in conjunction with Essentials of Leadership Annual Giving and the Conference on Parent Fundraising.

Program starts at noon on Monday and ends at noon on Wednesday.


Learning Objectives

Participation in this conference will prepare attendees to:

  • Integrate proven and emerging practices to maximize results in direct mail, phone and online giving programs.
  • Improve integrity and effectiveness of existing data resources.
  • Inform and educate colleagues across campus about the value of annual giving.
  • Assess effectiveness of appeals and apply lessons for more powerful solicitations.
  • Build a philanthropic pipeline.
  • Integrate personal solicitation into annual giving operations.

Who Should Attend
  • Long-time development professionals with new responsibilities in annual giving who would benefit from fresh ideas and the opportunity to network with others in the field.
  • Newcomers and intermediate-level professionals in annual giving.

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