Conferences & Training
Alumni Engagement Strategies

Program

Day 1 Day 2 Day 3
Day 1, Wednesday, Nov. 7

Pre-Conference Workshop - Alumni Career Networks

8:00 - 8:30 AM
Pre-Conference Registration and Continental Breakfast

8:30 - 11:00 AM
Alumni Career Network Program

11:00 - 11:30 AM
Recap and Q&A

Conference

12:00 - 1:00 PM
Conference Registration
Welcome to Baltimore! Stop by the registration desk to check in and pick up your conference material.

1:00 - 1:30
Welcome and Introduction
Join Conference Chair, Craig Little and conference faculty to kick off the program

1:30 - 2:30
Faculty TEN Talk
Join the faculty as each gives a ten minute TED style talk with thought provoking ideas.

2:45 - 4:00
Measuring Alumni Engagement – The Secret Recipe
Like a good recipe, alumni engagement relies on a few key ingredients to be successful. This session explores key global trends related to the measurement of alumni engagement, and will provide you with a path forward on this complex topic. As a member of the CASE Alumni Engagement Metrics Task Force, Jason will give you an up-to-date look at the Alumni Engagement Reporting Framework being created by CASE. Come ready to discuss the value of alumni engagement and the data required to prove it!

4:15 - 5:15
The Real Volunteers of Alumni Engagement
We talk a lot about effective volunteer management in our field: how to recruit them, retain them, communicate with them, steward them, etc. In this session we’ll talk to a few of them, to hear some honest perspectives on how our approaches are working (or not!) Meet alumni leaders from Cornell, Lehigh and Ohio State in this panel moderated by Jennifer, and augmented by your questions, which we’ll gather via Slido during the presentation.

5:15 - 6:15
Networking Reception
Join conference speakers and your colleagues to network and socialize after the first day of the conference. Don't forget your business cards! Drink tickets and hors d'oeuvres will be provided.

6:15
Conference adjourns for the day

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Day 2, Thursday, Nov. 8

   
8:00-9:00 AM

Continental Breakfast

9:00 - 10:15
Developing an Alumni Event Strategy

30% of us are introverts. We spend an average of 3 ½ hours commuting every day and 2 ½ hours on our phones. There are 2,500 Ted Talks to watch, nearly 20 million podcast episodes to listen to, and trillions of cat videos to laugh at. The point is: our alumni have a lot of other choices when it comes to how they spend their time. In this session we’ll talk about how to use a little data to help inform a comprehensive (not extensive!) event strategy that connect alumni to each other and back to the institution, while supporting the institution’s goals.

10:30 - 11:45
Elective Sessions (choose one)

  • Making the Most of Regionally Based Alumni Chapters
    A long standing tradition of many institutions of higher education, this session will explore how we as Advancement and Alumni Staff can provide tools, resources, programming and guidance to alumni who volunteer their time on behalf of the university. We will discuss strategies, branded programming, incentives and expectations as our regional alumni groups help engage alumni when we cannot be there.
  • Engaging Campus Leadership
    Our alumni live around the globe, our focus is external, but often our success or failure is based on how well we engage campus leadership. The board, president, academic leaders and others play a pivotal role in our institutions and are paramount to the success of our alumni relations programs. But how do we engage them? What do they want from us? How do they add value to our alumni? This session will address these important questions and provide practical tactics to successfully engage your leadership.
  • Volunteer Management - Recruiting, Managing and Structuring Your Volunteerism
    Having an engaged volunteer alumni base is ideal for most institutions. These are the voices that will spread the message for your institution. This is why you must make sure that you have a foundation for how you work with your volunteers. Identify how to recruit, manage and structure your volunteerism at your institution.

11:45 AM- 1:15 PM
Lunch on your own

1:15 - 2:30
Alumni Engagement Idea Exchange
Come engage in a rapid-fire session of great ideas you can put to use in your own shops immediately. In this highly participatory session, participants will have 60 seconds to present their idea big or small that can be applied to Alumni Relations programs. You’ll be exposed to a dynamic network of colleagues with whom to share and further develop the ideas presented, plus a recording summarizing the ideas will be shared following the session.

2:45 - 4:00
Elective Sessions (choose one)

  • And now the flip side: Developing an Alumni UN-Event-full Strategy
    As we learned earlier, events are a resource-intensive way to engage alumni. What about all the other ways we could be engaging them? How can we build a comprehensive strategy that connects alumni to each other and back to the university while supporting the university’s goals without so many in-person events? In this session we’ll talk a little bit about tools you can use including mentoring platforms, job boards, webinars, virtual book clubs, microvolunteering, giving days, and crowdfunding.
  • Identify Diverse Alumni Groups and How to Effectively Engage Them
    Is it necessary to build alumni engagement strategies for our diverse alumni groups and how do we define diverse? What if our diverse alumni base does not see the value of separate engagement opportunities? This afternoon we will discover the how’s and why’s to engage our diverse alumni groups and create an inclusive environment within our alumni experiences.
  • New Trends in Alumni Engagement
    What do student programs, employability, data/metrics, fundraising, internationalization, and disintermediation have to do with Alumni Relations? These are some of the global trends covered during this session. Want to know the others? You’ll learn how to identify key trends and how to use them to ensure your alumni programming is successful.

4:15 - 5:30
Cross-Collaboration Strategies for Effective Alumni Engagement
Like most successful organizations and institutions, having a strategy that is clear and concise across all of the different departments that you work with is necessary. This is especially true as you seek to create one voice when you are engaging with your alumni base. Discuss some strategies that you can implement today to break down silos and really work as a team

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Day 3, Friday, Nov. 9

  
8:00 - 9:00 AM

Breakfast

9:00 - 10:00
Elective Sessions (choose one)

  • Engagement Strategies based on Life Cycle of our Alumni
    One signature program will not always appeal to your whole alumni audience. Many schools have turned to targeted programming based on the life cycle of our alumni. We will discuss strategies to engage, students, young alumni, families, empty nesters and our seasoned alumni.
  • Affinity Group Best Practices & Programming
    More and more institutions are realizing the need to have affinity based groups and programming to meet the needs of both current and future alumni. How do you start from the ground up? What are some things that you can do differently to create more engagement? We’ll discuss some best practices and examine how they could be beneficial to your institution.
  • Creating Effective Alumni Survey
    Well what do you know: It’s not usually just about the food! It’s about how the food made them feel. By the end of this session, you’ll have a solid understanding of how using the Net Promoter System can help you collect, analyze, and act on the feedback you get from surveys. We’ll also talk about survey platforms, some best practices for survey design, and a couple of case studies to demonstrate how alumni feedback has helped make better business decisions

10:15 - 11:30
Alumni Engagement is Driven by Social Media and Digital Engagement
Engaging alumni via social media outlets in the digital era can be a challenge. We will address strategies to connect to all generations within our alumni family from Facebook to Twitter to Snapchat and everything in between.

11:30 - 12:00 PM
Final Reflections and Closing
Final questions, faculty perspectives and next steps.

12:00
Conference Adjourns

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